Bird&Be

Bird&Be is a Toronto-based reproductive health company founded in 2019.

The company focuses on providing personalized, at-home fertility and prenatal care solutions to optimize fertility outcomes for individuals and couples. Their mission is to make reproductive healthcare accessible and simplified, supporting families throughout their journey to parenthood. Bird&Be offers a variety of doctor-formulated products, including personalized fertility kits, prenatal vitamins, postpartum nutrients, and supplements for managing conditions like PCOS and supporting IVF treatments. They also provide at-home testing kits for fertility tracking, ovulation, sperm concentration, and pregnancy confirmation. Additionally, the company offers educational resources to guide individuals through various stages of fertility and pregnancy. Targeting aspiring parents and health-conscious consumers, Bird&Be serves both men and women. Their products are available through a direct-to-consumer model and are set to launch in over 300 Ulta Beauty locations in the United States, enhancing their market presence and accessibility.