Beleza na Web

Beleza na Web is Brazil's leading digital beauty retailer and the largest online beauty platform in Latin America.

Founded in 2008 by Alexandre Serodio, the company aims to centralize a wide range of beauty products in one accessible location. In 2019, it became part of Grupo Boticário, enhancing its position within the beauty market. The company operates a multichannel business model that includes a high-traffic e-commerce website, a mobile application, physical retail stores, and a specialized marketplace. Beleza na Web features over 80,000 products from more than 10,000 brands, covering categories such as haircare, skincare, makeup, and wellness. It also offers a dedicated channel for beauty professionals, providing access to professional-grade products and tools. The platform is recognized for its curated content, expert tips, and personalized recommendations, making it a go-to destination for both consumers and industry professionals.