Beauty Pie

Beauty Pie is a membership-based luxury beauty retailer founded in 2016 by Marcia Kilgore.

The company operates as a "buyers' club," offering high-end skincare, makeup, fragrances, and body care directly from leading labs at factory prices. This model allows customers to purchase premium products without traditional retail markups, providing significant value for their money. Headquartered in London, with operations in New York, Beauty Pie has grown rapidly, generating £73.2 million in revenue in the year to March 2024. The company features a tiered membership system, allowing members to access a vast catalog of products at factory costs. Options include a one-time day pass and annual memberships, with the ability to shop without limits at higher tiers. Beauty Pie sources its products from over 50 top labs worldwide, ensuring high-quality formulations while minimizing costs by omitting luxury packaging and advertising expenses. The brand targets beauty enthusiasts who seek premium products at transparent prices, aligning with values of sustainability and ingredient safety.