Bartesian

Bartesian is a Chicago-based company that specializes in intelligent, capsule-based cocktail machines.

Founded in 2014, Bartesian has created the first-ever cocktail maker that uses capsules filled with premium non-alcoholic ingredients to craft high-quality cocktails on-demand for both home and commercial use. The company operates on a "razor-and-blade" business model, generating recurring revenue through the sale of proprietary single-use capsules. The Bartesian machine allows users to create over 60 cocktail varieties, including classics like Margarita and Old Fashioned, by combining the capsules with their choice of base spirits. The product line also includes starter kits and accessories. Bartesian serves a diverse customer base, including individual consumers and commercial clients such as hotels, restaurants, and sports venues, enhancing the cocktail experience in various settings. Additionally, the company offers subscription plans for cocktail capsules and a rewards program to foster customer loyalty.