Babyshop Group

Babyshop Group is a prominent global omnichannel retailer based in Stockholm, Sweden, specializing in premium and luxury fashion and products for babies and children.

Founded in 2006 by Linn and Marcus Tagesson, the company operates a multi-channel e-commerce and retail platform, offering curated high-quality items from over 150 brands, as well as in-house private label products. With a workforce of approximately 200–218 employees from diverse backgrounds, Babyshop Group serves customers in 140 countries, reaching over 1 million customers monthly. The company has a physical presence with one store in Sweden and ten retail locations across Norway and Sweden. It emphasizes sustainable operations, utilizing a self-automated warehouse powered by 100% renewable energy. The product range includes clothing, shoes, toys, strollers, car seats, and various accessories for children aged 0–10 years.