Babaco Market

Babaco Market is an innovative subscription e-grocery service based in Milan, Italy, founded in 2020.

The company focuses on reducing food waste by delivering fresh, high-quality Italian produce that may not meet traditional aesthetic standards. Their mission is to create a more sustainable food supply chain by rescuing "ugly but good" fruits and vegetables. The service offers weekly or bi-weekly subscription boxes filled with seasonal produce, including items with minor imperfections and varieties at risk of extinction. In addition to fresh produce, Babaco Market provides a curated selection of over 400 anti-waste food products. The company emphasizes eco-friendly practices, utilizing 100% plastic-free packaging and allowing subscribers flexibility in managing their subscriptions. Since its launch, Babaco Market has saved over 140 tons of produce and significantly reduced CO2 emissions, making a positive impact on the environment.