Attn: Grace

Attn: Grace is a female-founded consumer healthcare company focused on improving care for urinary incontinence and female hygiene.

Founded in 2018 by Alexandra Fennell and Mia Abbruzzese, the company is headquartered in Boston, Massachusetts, and operates as a Certified B Corporation, emphasizing social and environmental responsibility. The brand offers a range of absorbent and hygiene products tailored for women aged 40 and older, addressing needs related to postpartum recovery, perimenopause, and post-menopause. Their product line includes high-performance pads, liners, briefs, wipes, barrier creams, natural deodorants, and body oils, all designed with skin safety and sustainability in mind. Attn: Grace utilizes plant-based ingredients and innovative materials, such as upcycled sugar cane waste, to create eco-friendly products that prioritize both performance and environmental responsibility. Attn: Grace employs a direct-to-consumer model while also partnering with major retailers like Walmart and Target, expanding its reach to millions of women in the U.S. The company has gained recognition for its innovative approach and commitment to quality, making a significant impact in the personal care market.