Actual Veggies

Actual Veggies is a New York-based consumer packaged goods company founded in 2020 by Hailey Swartz and Jason Rosenbaum.

The company specializes in chef-crafted, veggie-only burgers and Super Fries made from whole, fresh vegetables and grains. Their mission is to highlight vegetables in plant-based meal options that are vegan, gluten-free, and rich in protein. The product lineup includes quarter-pound veggie burger patties in various flavors, such as The Actual Black, The Actual Orange, and Mushroom Quinoa, all made from visible ingredients without fillers or preservatives. Super Fries, a plant-based snack, complements the burger offerings. Actual Veggies products are available in over 10,000 retail locations nationwide, including major grocery chains and online platforms. The company also provides restaurant-quality veggie burgers for schools, hospitals, and corporations, catering to a diverse audience that values nutritious and flavorful alternatives to traditional meat products.