United States · Market research startup

ABCS Insights

ABCS Insights is a privacy-compliant advertising measurement and market research company founded in 2020.

Funding reportedLast round: Pre-seed

Market researchKissimmee, United States

About ABCS Insights

ABCS Insights is a privacy-compliant advertising measurement and market research company founded in 2020.

Based in Kissimmee, Florida, with additional offices in Chicago, Orlando, and international locations, the company specializes in quantifying the value of media across various channels. It uses cookieless, opted-in data from over 40 million US consumers to link ad exposure to real-world outcomes such as sales lift and brand lift. The company offers a closed-loop marketing insights platform that provides ad performance measurement, full-funnel attribution, audience segmentation, and retail analytics. Its services enable clients to optimize campaigns in real-time and prove the effectiveness of their media investments. ABCS Insights serves a diverse B2B clientele, including brands, agencies, and publishers, and has recently expanded its solutions to the Canadian market. The firm is recognized for its commitment to privacy and its unique position as an independent, minority-owned company in the market research industry.

What company datasets say ABCS Insights raised

Funding, as reported

Reported in all$50Min dollars
Rounds2
Last roundPre-seed
Last round size$50M
Last round dateMar 2022
Investors listed2
SEC Form D$50M sold, 1 filing, last Feb 2025

Founders and team

From ABCS Insights's own website: 9 on the team.

  • Andy HaversackVice President of Business Development & Client Partnerships
  • Deirdre McFarlandChief Marketing Officer
  • Jerome ShimizuChief Research Officer
  • Michael ShengChief Product Officer
  • Thalya HamiltonChief Client Officer
  • Tom AcquavivaChief Revenue Officer
  • Karen MillerVP, Sales
  • Luke KesslerVP Business Development
  • Julie LaneDirector, Business Development

The company, in detail

What they build

Known for

brliftsearch liftincremental sales liftfull-funnel attributionretail sales datagranular product-level visibilityconsumersin-flight optimizationdata analyticsfoot traffic analysisadvertising agenciesomni-channel analyticscampaign impact validationpurchase-based audiencesd2cdeterministic retailer data

Built with from their website

Microsoft ExcelYoastYoast SEOSite KitMicrosoft Email ProvidersSQLCloudFlare CDNGoogle Tag ManagerHTTP/3Bootstrap

+8 more

HubspotPriority HintsCloudflare Browser InsightsGoogle Font APIOpen GraphWordPress.orgHSTSMicrosoft Exchange

Sector
Market research
Industry code
NAICS 541810, 541910, SIC 7375
Region
Florida
Full record
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Market research in United States

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