Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Spam Nation

    The Inside Story of Organized Cybercrime, from Global Epidemic to Your Front Door

    Brian Krebs · 2014

    3.752,774 ratings · Goodreads

    Security

    About the book

    There is a Threat Lurking Online with the Power to Destroy Your Finances, Steal Your Personal Data, and Endanger Your Life. In Spam Nation, investigative journalist and cybersecurity expert Brian Krebs unmasks the criminal masterminds driving some of the…

    On AmazonAudible

  • 2

    Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    Sean Ellis · 2017

    4.105,586 ratings · Goodreads

    SecurityCompany buildingMarketing and growth

    About the book

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers,…

    On AmazonAudible

  • 3

    How to Be Invisible

    The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life

    J.J. Luna · 2000

    3.78642 ratings · Goodreads

    SecurityCompany building

    About the book

    From cyberspace to crawl spaces, new innovations in information gathering have left the private life of the average person open to scrutiny, and worse, exploitation. In this thoroughly revised update of his immensely popular guide How to Be Invisible , J.J.…

    On AmazonAudible

  • 4

    Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    Ryan Holiday · 2013

    3.7711,194 ratings · Goodreads

    SecurityMarketing and growthCompany building

    About the book

    Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.It wasn’t luck that took them from…

    On AmazonAudible

  • 5

    This Is How They Tell Me the World Ends

    The Cyberweapons Arms Race

    Nicole Perlroth · 2021

    4.3111,823 ratings · Goodreads

    SecurityCompany building

    About the book

    From The New York Times cybersecurity reporter Nicole Perlroth, the untold story of the cyberweapons market-the most secretive, invisible, government-backed market on earth-and a terrifying first look at a new kind of global warfare.Zero day: a software bug…

    On AmazonAudible

  • 6

    Hackers & Painters

    Big Ideas from the Computer Age

    Paul Graham · 2004

    4.059,667 ratings · Goodreads

    SecurityCompany building

    About the book

    “The computer world is like an intellectual Wild West, in which you can shoot anyone you wish with your ideas, if you’re willing to risk the consequences.”, from Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham We are living in the…

    On AmazonAudible

  • 7

    The Age of Surveillance Capitalism

    The Fight for a Human Future at the New Frontier of Power

    Shoshana Zuboff · 2018

    4.0514,274 ratings · Goodreads

    SecurityCompany building

    About the book

    The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.In this masterwork of…

    On AmazonAudible

  • 8

    Get What's Yours

    The Secrets to Maxing Out Your Social Security

    Laurence J. Kotlikoff · 2015

    3.771,409 ratings · Goodreads

    SecurityCompany building

    About the book

    Learn the secrets to maximizing your Social Security benefits and earn up to thousands of dollars more each year with expert advice that you can't get anywhere else.Want to know how to navigate the forbidding maze of Social Security and emerge with the…

    On AmazonAudible

Books on security.

  • 1

    Hackers

    Heroes of the Computer Revolution

    Steven Levy · 1984

    4.168,649 ratings · Goodreads

    Security

    About the book

    A mere fifteen years ago, computer nerds were seen as marginal weirdos, outsiders whose world would never resonate with the mainstream. That was before one pioneering work documented the underground computer revolution that was about to change our world…

    On AmazonAudible

  • 2

    DarkMarket

    Cyberthieves, Cybercops and You

    Misha Glenny · 2011

    3.781,277 ratings · Goodreads

    SecurityCompany building

    About the book

    The benefits of living in a digital, globalized society are enormous; so too are the dangers. The world has become a law enforcer's nightmare and every criminal's dream. We bank online; shop online; date, learn, work and live online. But have the institutions…

    On AmazonAudible

  • 3

    Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    Shane Snow · 2014

    3.886,577 ratings · Goodreads

    SecurityCompany buildingInnovation

    About the book

    Entrepreneur and journalist Shane Snow ( Wired, Fast Company, The New Yorker , and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time. How do some startups go from zero to billions in mere…

    On AmazonAudible

  • 4

    Public Parts

    How Sharing in the Digital Age Improves the Way We Work and Live

    Jeff Jarvis · 2011

    3.781,280 ratings · Goodreads

    SecurityCompany building

    About the book

    International bestselling author and optimistic internet thinker Jeff Jarvis examines the way the Internet has changed the way we form communities, create identities, engage in commerce, and live our lives. A visionary and optimistic thinker examines the…

    On AmazonAudible

  • 5

    The Innovators

    How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution

    Walter Isaacson · 2014

    4.1240,532 ratings · Goodreads

    SecurityInnovationCompany building

    About the book

    Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to…

    On AmazonAudible

  • 6

    House of Huawei

    The Secret History of China's Most Powerful Company

    Eva Dou · 2025

    3.872,793 ratings · Goodreads

    SecurityCompany building

    About the book

    The untold story of the mysterious family dynasty at the center of China's Huawei.On December 1, 2018, Meng Wanzhou, daughter of Ren Zhengfei, founder and CEO of China's most powerful company, Huawei Technologies, was detained at the request of U.S.…

    On AmazonAudible

  • 7

    The Philosopher in the Valley

    Alex Karp, Palantir and the Rise of the Surveillance State

    Michael Steinberger · 2025

    3.721,540 ratings · Goodreads

    SecurityCompany building

    About the book

    ‘An excellent look at what Palantir does, as well as a fascinating insight into the mind of its eccentric chief executive’ TelegraphPalantir Technologies is the most interesting company in the world – and the most controversial. Palantir builds data…

    On AmazonAudible

  • 8

    Side Hustle

    From Idea to Income in 27 Days

    Chris Guillebeau · 2017

    3.695,172 ratings · Goodreads

    SecurityCompany building

    About the book

    For some people, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For many others, it’s terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    The Algebra of Wealth

    A Simple Formula for Financial Security

    Scott Galloway · 2024

    4.0610,176 ratings · Goodreads

    SecurityCompany building

    About the book

    AN INSTANT #1 NEW YORK TIMES BESTSELLERA must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and co-host of the Pivot podcast Scott Galloway.Today's workers have more opportunities and mobility than any…

    On AmazonAudibleAuthor's Podcasts

  • 2

    Dark Wire

    The Incredible True Story of the Largest Sting Operation Ever

    Joseph Cox · 2024

    3.973,556 ratings · Goodreads

    Security

    About the book

    The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a…

    On AmazonAudible

  • 3

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 4

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 5

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 6

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    The Quest

    Energy, Security, and the Remaking of the Modern World

    Daniel Yergin · 2011

    4.145,291 ratings · Goodreads

    SecurityCompany building

    About the book

    Selected by The New York Times Book Review as a Notable Book of the Year In this gripping account of the quest for the energy that our world needs, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. A master…

    On AmazonAudible

  • 2

    The Mind of War

    John Boyd and American Security

    Grant Tedrick Hammond · 2001

    4.17380 ratings · Goodreads

    SecurityFounder stories

    About the book

    The ideas of US Air Force Colonel John Boyd have transformed American military policy and practice. A first-rate fighter pilot and a self-taught scholar, he wrote the first manual on jet aerial combat; spearheaded the design of both of the Air Force's premier…

    On AmazonAudible

  • 3

    Elon Musk

    Walter Isaacson · 2023

    4.3281,328 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

    On AmazonAudible

  • 4

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 5

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 6

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 4

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

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From the record

Written by the people who write the cheques

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