Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    PRODUCT DESIGN+DEVELOPMENT >IN

    Karl T. Ulrich · 1994

    4.00482 ratings · Goodreads

    Industrial and manufacturingCompany buildingFinding product-market fit

    About the book

    This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and…

    On AmazonAudible

  • 2

    Cold Steel

    Lakshmi Mittal and the Multi-Billion-Dollar Battle for a Global Empire

    Tim Bouquet · 2008

    4.161,149 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    When the world's two largest steel producers went head to head in a bitter struggle for market domination, an epic corporate battle ensued that sent shockwaves through the political corridors of Europe, overheated the world's financial markets and transformed…

    On AmazonAudible

  • 3

    The Choice Factory

    25 behavioural biases that influence what we buy

    Richard Shotton · 2018

    4.081,663 ratings · Goodreads

    Industrial and manufacturingCompany buildingMarketing and growth

    About the book

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he…

    On AmazonAudible

  • 4

    The Toyota Way

    14 Management Principles from the World's Greatest Manufacturer

    Jeffrey K. Liker · 2003

    4.0811,763 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    "This book will give you an understanding of what has made Toyota successful and some practical ideas that you can use to develop your own approach to business."--Gary Convis, Managing Office of Toyota Fewer man-hours. Less inventory. The highest quality…

    On AmazonAudible

  • 5

    Marketing places

    Philip Kotler, Donald Haider · 1993

    40 Open Library reading lists

    Industrial and manufacturingMarketing and growth

    About the book

    "Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places"--Cities, states, and nations - are in crisis, and can…

    On AmazonAudibleOpen Library

  • 6

    Makers

    The New Industrial Revolution

    Chris Anderson · 2012

    3.883,979 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop.  In an age of custom-fabricated,…

    On AmazonAudible

  • 7

    Become an Effective Software Engineering Manager

    James Stanier · 2020

    4.34612 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    Software startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you’ll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted…

    On AmazonAudible

  • 8

    An Elegant Puzzle

    Systems of Engineering Management

    Will Larson · 2019

    4.074,027 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the…

    On AmazonAudible

Books on industrial and manufacturing.

  • 1

    The British Industrial Revolution in Global Perspective

    Robert C. Allen · 2009

    3.99277 ratings · Goodreads

    Industrial and manufacturing

    About the book

    Why did the industrial revolution take place in eighteenth-century Britain and not elsewhere in Europe or Asia? In this convincing new account Robert Allen argues that the British industrial revolution was a successful response to the global economy of the…

    On AmazonAudible

  • 2

    Behemoth

    A History of the Factory and the Making of the Modern World

    Joshua B. Freeman · 2018

    3.83864 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    "Freeman’s rich and ambitious Behemoth depicts a world in retreat that still looms large in the national imagination.…More than an economic history, or a chronicle of architectural feats and labor movements." ―Jennifer Szalai, New York Times In an accessible…

    On AmazonAudible

  • 3

    The New Industrial State

    John Kenneth Galbraith · 1967

    3.91503 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    With searing wit and incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured…

    On AmazonAudible

  • 4

    Manufacturing Processes for Design Professionals

    Rob Thompson · 2007

    4.51200 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    An encyclopaedic guide to production techniques and materials for product and industrial designers, engineers, and architects. Today's product designers are presented with a myriad of choices when creating their work and preparing it for manufacture. They…

    On AmazonAudible

  • 5

    Product Design and Development

    Karl T. Ulrich · 1994

    4.01486 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product…

    On AmazonAudible

  • 6

    The Engineering Executive's Primer

    Impactful Technical Leadership

    Will Larson · 2024

    4.26426 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    As an engineering manager, you almost always have someone in your company to turn to for a peer on another team, your manager, or even the head of engineering. But who do you turn to if you're the head of engineering? Engineering executives have a…

    On AmazonAudible

  • 7

    Data Mining Techniques

    For Marketing, Sales, and Customer Relationship Management

    Michael J.A. Berry · 1997

    4.06233 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach…

    On AmazonAudible

  • 8

    The Third Industrial Revolution

    How Lateral Power Is Transforming Energy, the Economy, and the World

    Jeremy Rifkin · 2011

    3.861,520 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    The Industrial Revolution, powered by oil and other fossil fuels, is spiraling into a dangerous endgame. The price of gas and food are climbing, unemployment remains high, the housing market has tanked, consumer and government debt is soaring, and the…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Cobalt Red

    How the Blood of the Congo Powers Our Lives

    Siddharth Kara · 2023

    4.3519,185 ratings · Goodreads

    Industrial and manufacturing

    About the book

    The revelatory New York Times and Publishers Weekly bestseller, shortlisted for the Financial Times Best Business Book of the Year Award. An unflinching investigation reveals the human rights abuses behind the Congo’s cobalt mining operation―and the moral…

    On AmazonAudible

  • 2

    Breakneck

    China's Quest to Engineer the Future

    Dan Wang · 2025

    4.0812,193 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    As the defining conflict of the twenty-first century approaches, Breakneck offers a riveting, firsthand investigation of China’s seismic progress, and what it means for America. Technology analyst Dan Wang, “an indispensable voice on China” (Evan Osnos) for…

    On AmazonAudible

  • 3

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 4

    How to Win Friends and Influence Fungi

    Collected Quirks of Science, Tech, Engineering, and Math from Nerd Nite

    Chris Balakrishnan · 2024

    3.61766 ratings · Goodreads

    Industrial and manufacturing

    About the book

    The co-founders of the global science organization Nerd Nite bring readers a collection of wacky, yet fascinating STEM topics. For twenty years Nerd Nite has delivered to live audiences around the world the most interesting, fun, and informative…

    On AmazonAudible

  • 5

    Breaking the Mould

    Reimagining India's Economic Future

    Raghuram G. Rajan · 2023

    4.04561 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    Where is India going today? Is it surging forward, having just overtaken the United Kingdom to become the fifth-largest economy in the world? Or is it flailing, unable to provide jobs for the millions joining the labour force? What should India do to secure a…

    On AmazonAudible

  • 6

    Blood in the Machine

    The Origins of the Rebellion Against Big Tech

    Brian Merchant · 2023

    4.192,069 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs, and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Liftoff

    Elon Musk and the Desperate Early Days That Launched SpaceX

    Eric Berger · 2021

    4.466,930 ratings · Goodreads

    Industrial and manufacturingFounder storiesCompany building

    About the book

    "This is as important a book on space as has ever been written and it's a riveting page-turner, too.", Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys The dramatic inside story of the historic flights that launched SpaceX, and Elon…

    On AmazonAudible

  • 2

    American Steel

    Richard Preston · 1991

    4.12279 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    A report on the resurrection of an American Dream provides a glimmer of hope on the seemingly barren economic horizon with the story of an Indiana steel company that is aiming to restore some of the 300,000 jobs lost in that industry over the past decade.…

    On AmazonAudible

  • 3

    A Ghost's Memoir

    John McDonald · 2002

    13 Open Library reading lists

    Industrial and manufacturingFounder stories

    About the book

    "Published in 1964, My Years with General Motors was an immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P. Sloan, Jr. (1875-1966), whose business and management strategies…

    On AmazonAudibleOpen Library

  • 4

    Revolver

    Sam Colt and the Six-Shooter That Changed America

    Jim Rasenberger · 2020

    4.00374 ratings · Goodreads

    Industrial and manufacturingFounder storiesCompany building

    About the book

    A sweeping, definitive biography of Samuel Colt, the inventor of the legendary Colt revolver (a.k.a. six-shooter), which changed the US forever, triggering the industrial revolution and the settlement of the American West.Patented in 1836, the Colt pistol with…

    On AmazonAudible

  • 5

    Veeck As In Wreck

    The Autobiography of Bill Veeck

    Bill Veeck · 1962

    4.132,173 ratings · Goodreads

    Founder stories

    About the book

    Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the…

    On AmazonAudible

  • 6

    Before the Industrial Revolution

    European Society and Economy, 1000-1700

    Carlo M. Cipolla · 1974

    4.29280 ratings · Goodreads

    Industrial and manufacturingCompany building

    About the book

    The Third Edition includes substantial revisions and new material throughout the book that will secure its standing as the most useful history available of preindustrial Europe. During the seven hundred years before the Industrial Revolution, the stage was…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

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From the record

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