Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Supremacy

    AI, ChatGPT, and the Race That Will Change the World

    Parmy Olson · 2024

    4.046,375 ratings · Goodreads

    AI and dataCompany building

    About the book

    In November of 2022, a webpage was posted online with a simple text box. It was an AI chatbot called ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the…

    On AmazonAudible

  • 2

    Power And Prediction

    The Disruptive Economics of Artificial Intelligence

    Ajay Agrawal · 2022

    4.217,462 ratings · Goodreads

    AI and dataCompany building

    About the book

    Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines describe what you can do to prepare. Banking and finance, pharmaceuticals, automotive, medical technology, retail. Artificial intelligence (AI)…

    On AmazonAudible

  • 3

    Everybody Lies

    Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

    Seth Stephens-Davidowitz · 2017

    3.9043,226 ratings · Goodreads

    AI and dataCompany building

    About the book

    Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us…

    On AmazonAudible

  • 4

    The Thinking Machine

    Jensen Huang, Nvidia, and the World's Most Coveted Microchip

    Stephen Witt · 2025

    4.295,636 ratings · Goodreads

    AI and dataCompany building

    About the book

    “Stephen Witt’s deep reporting shines through every page of The Thinking Machine. The result is a page-turning biography of perhaps the most consequential CEO and company in the world.”, David Epstein, New York Times bestselling author of Range Nvidia is…

    On AmazonAudible

  • 5

    Human + machine

    Paul R. Daugherty · 2018

    28 Open Library reading lists

    AI and dataCompany building

    About the book

    Artificial intelligence (AI) is transforming how we work right now. Are you ready? In the past, robots were typically large pieces of machinery, sectioned off from human workers to perform precise, mechanical tasks on an assembly line. But now, bots and other…

    On AmazonAudibleOpen Library

  • 6

    The Connection Algorithm

    Take Risks, Defy the Status Quo, and Live Your Passions

    Jesse Tevelow · 2015

    3.73450 ratings · Goodreads

    AI and dataCompany building

    About the book

    A #1 Bestseller in Entrepreneurship A #1 Bestseller in Management A #1 Bestseller in Personal Success A #1 Bestseller in Knowledge Capital "Young Jesse Tevelow is on to something. His new book, The Connection Algorithm, is chock full of phenomenal strategies…

    On AmazonAudible

  • 7

    Data Strategy

    How to Profit from a World of Big Data, Analytics and the Internet of Things

    Bernard Marr · 2017

    3.77418 ratings · Goodreads

    AI and dataCompany building

    About the book

    Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic…

    On AmazonAudible

  • 8

    The Lights in the Tunnel

    Automation, Accelerating Technology and the Economy of the Future

    Martin Ford · 2009

    3.72717 ratings · Goodreads

    AI and data

    About the book

    What will the economy of the future look like? Where will advancing technology, job automation, outsourcing and globalization lead? This groundbreaking book by a Silicon Valley computer engineer explores these questions and shows how accelerating technology…

    On AmazonAudible

Books on ai and data.

  • 1

    Genius Makers

    The Mavericks Who Brought AI to Google, Facebook, and the World

    Cade Metz · 2021

    4.263,395 ratings · Goodreads

    AI and dataCompany building

    About the book

    "This colorful page-turner puts artificial intelligence into a human perspective. Through the lives of Geoff Hinton and other major players, Metz explains this transformative technology and makes the quest thrilling." Walter Isaacson, author of The Code…

    On AmazonAudible

  • 2

    Blood in the Machine

    The Origins of the Rebellion Against Big Tech

    Brian Merchant · 2023

    4.192,069 ratings · Goodreads

    AI and dataCompany building

    About the book

    Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs, and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most…

    On AmazonAudible

  • 3

    Rewired

    The McKinsey Guide to Outcompeting in the Age of Digital and AI

    Eric Lamarre · 2023

    3.87490 ratings · Goodreads

    AI and dataCompany building

    About the book

    In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI. Many companies are…

    On AmazonAudible

  • 4

    The Nvidia Way

    Jensen Huang and the Making of a Tech Giant

    Tae Kim · 2024

    4.304,727 ratings · Goodreads

    AI and dataCompany building

    About the book

    "The definitive look at the most remarkable business story of this era.", Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever"The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech…

    On AmazonAudible

  • 5

    The Industries of the Future

    Alec J. Ross · 2016

    3.968,471 ratings · Goodreads

    AI and dataCompany building

    About the book

    This book answers the question: 'What's next?' The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster. As Hillary Clinton's Senior…

    On AmazonAudible

  • 6

    The Inevitable

    Understanding the 12 Technological Forces That Will Shape Our Future

    Kevin Kelly · 2016

    3.8912,039 ratings · Goodreads

    AI and dataCompany building

    About the book

    From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by…

    On AmazonAudible

  • 7

    Future Ethics

    Cennydd Bowles · 2018

    4.29273 ratings · Goodreads

    AI and dataCompany building

    About the book

    ‘Eloquent, insightful and utterly a must read for anyone who is inventing the future or cares about living in it.’, Christina Wodtke, Stanford University ‘Cennydd’s long-lens view of ethics is exactly what designers, product managers and builders of today’s…

    On AmazonAudible

  • 8

    Machine, Platform, Crowd

    Harnessing Our Digital Future

    Andrew McAfee · 2017

    4.042,898 ratings · Goodreads

    AI and dataCompany building

    About the book

    “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” ― Financial Times In The Second Machine Age…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Reshuffle

    Who wins when AI restacks the knowledge economy

    Sangeet Paul Choudary · 2025

    4.32316 ratings · Goodreads

    AI and dataCompany building

    About the book

    What happens when the “know-how” that once defined expertise migrates from humans to AI tools? How do organizations reorganize when machines take over not just tasks but entire workflows? And most importantly, how does this reshaping of knowledge work change…

    On AmazonAudible

  • 2

    The Age of Extraction

    How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity

    Tim Wu · 2025

    3.871,213 ratings · Goodreads

    AI and dataCompany building

    About the book

    Tech platforms manipulate attention, extract wealth, and deepen inequality. In this new book, Tim Wu (The Attention Merchants) explains how we can reclaim control and create a balanced economy that works for everyone.“The magic of Tim Wu’s The Age of…

    On AmazonAudible

  • 3

    The Technological Republic

    Hard Power, Soft Belief, and the Future of the West

    Alexander C. Karp · 2025

    3.533,868 ratings · Goodreads

    AI and dataCompany building

    About the book

    INSTANT #1 NEW YORK TIMES BESTSELLER • “A cri de coeur that takes aim at the tech industry for abandoning its history of helping America and its allies.”, The Wall Street Journal From the Palantir co-founder, one of tech’s boldest thinkers and The…

    On AmazonAudible

  • 4

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 5

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 6

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 2

    Power and Progress

    Our Thousand-Year Struggle Over Technology and Prosperity

    Daron Acemoğlu · 2023

    3.942,496 ratings · Goodreads

    AI and dataCompany building

    About the book

    The bestselling co-author of Why Nations Fail and the bestselling co-author of 13 Bankers deliver a bold reinterpretation of economics and history that will fundamentally change how you see the world   A thousand years of history and contemporary evidence…

    On AmazonAudible

  • 3

    Elon Musk

    Walter Isaacson · 2023

    4.3281,328 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

    On AmazonAudible

  • 4

    Personal History

    A Memoir

    Katharine Graham · 1997

    4.0925,181 ratings · Goodreads

    Founder stories

    About the book

    Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…

    On AmazonAudible

  • 5

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 6

    Life After Google

    The Fall of Big Data and the Rise of the Blockchain Economy

    George Gilder · 2018

    3.542,407 ratings · Goodreads

    AI and dataCompany building

    About the book

    A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET " Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel.. . Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

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