Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 2

    Business Made Simple

    60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

    Donald Miller · 2021

    4.192,054 ratings · Goodreads

    Focus and resilienceFirst salesMarketing and growth

    About the book

    Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…

    On AmazonAudible

  • 3

    The Power of Consistency

    Prosperity Mindset Training for Sales and Business Professionals

    Weldon Long · 2013

    4.25644 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and…

    On AmazonAudible

  • 4

    The Thousand Weeks

    Time Management for Mortals

    Oliver Burkeman · 2021

    4.18123,505 ratings · Goodreads

    Focus and resilience

    About the book

    Simplified Chinese Edition of [Four Thousand Weeks ]

    On AmazonAudible

  • 5

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    Focus and resilienceFirst salesMarketing and growth

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 6

    The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Chet Holmes · 2007

    3.979,181 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…

    On AmazonAudible

  • 7

    Hyperfocus

    How to Be More Productive in a World of Distraction

    Chris Bailey · 2018

    3.8711,667 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    Canada's productivity expert returns with a totally fresh angle on how to do more with less. Throughout his experiments and research, Chris Bailey came across many little-known insights into how we focus (a key element of productivity), including the…

    On AmazonAudible

  • 8

    Mindset

    The New Psychology of Success

    Carol S. Dweck · 2006

    4.09182,500 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…

    On AmazonAudible

The books most about focus and resilience.

  • 1

    High Performance Habits

    How Extraordinary People Become That Way

    Brendon Burchard · 2017

    4.1213,619 ratings · Goodreads

    Focus and resilience

    About the book

    THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three 1. Why do some individuals and teams succeed  more quickly  than others and  sustain  that success over the long term? 2. Of those…

    On AmazonAudible

  • 2

    Focus

    Use Different Ways of Seeing the World for Success and Influence

    Heidi Grant Halvorson · 2013

    3.961,067 ratings · Goodreads

    Focus and resilience

    About the book

    We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to…

    On AmazonAudible

  • 3

    Rich AF

    The Winning Money Mindset That Will Change Your Life

    Vivian Tu · 2023

    4.0610,220 ratings · Goodreads

    Focus and resilience

    About the book

    When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what…

    On AmazonAudible

  • 4

    Four Thousand Weeks

    Time and How to Use It

    Oliver Burkeman · 2021

    4.17133,825 ratings · Goodreads

    Focus and resilience

    About the book

    The average human lifespan is absurdly, outrageously, insultingly brief: if you live to 80, you have about four thousand weeks on earth. That’s a pretty good argument for spending less time on Twitter.Of course, nobody needs telling that there isn’t enough…

    On AmazonAudible

  • 5

    The Power of Discipline

    How to Use Self Control and Mental Toughness to Achieve Your Goals

    Daniel Walter · 2020

    4.128,370 ratings · Goodreads

    Focus and resilience

    About the book

    Have you spent weeks, months, or even years trying to achieve your goals but keep failing? Have you given up on becoming successful because your futile efforts have led you to believe that success is only for the select few? If you have answered “yes”…

    On AmazonAudible

  • 6

    Million Dollar Habits

    Proven Power Practices to Double and Triple Your Income

    Brian Tracy · 1999

    4.003,669 ratings · Goodreads

    Focus and resilience

    About the book

    A guide to winning habits in business shows readers how to set and achieve goals quickly, organize their life, manage time, increase income, and tap inner power reserves--all in the service of improved productivity.

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Intentional

    How to Finish What You Start

    Chris Bailey · 2026

    3.86368 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    From author of Hyperfocus and productivity expert Chris Bailey, a new approach to finishing what you start.Most of us have no problem setting goals. We know what we want, and we have a pretty good sense of what it takes to get it. But consistently making…

    On AmazonAudible

  • 2

    Slow Productivity

    The Lost Art of Accomplishment Without Burnout

    Cal Newport · 2024

    3.6627,060 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    Do fewer things. Work at a natural pace. Obsess over quality. From the New York Times bestselling author of Digital Minimalism and Deep Work, a groundbreaking philosophy for pursuing meaningful accomplishment while avoiding overload. Our current…

    On AmazonAudible

  • 3

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Focus and resilienceMarketing and growthFirst sales

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 4

    Reset

    How to Change What's Not Working

    Dan Heath · 2025

    4.123,193 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    From the #1 New York Times bestselling author of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working, in systems and processes, organizations and companies, and even in our daily lives, by identifying…

    On AmazonAudible

  • 5

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Focus and resilienceMarketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 6

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 2

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder stories

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

  • 3

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 4

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder stories

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

  • 5

    Source Code

    My Beginnings

    Bill Gates · 2025

    4.1515,248 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The origin story of one of the most influential and transformative business leaders and philanthropists of the modern age. The business triumphs of Bill Gates are widely known: the twenty-year-old who dropped out of Harvard to start a software company that…

    On AmazonAudible

  • 6

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

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From the record

Written by the people who write the cheques

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Read what the people you are pitching read.

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