Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Product Management in Practice

    A Real-World Guide to the Key Connective Role of the 21st Century

    Matt Lemay · 2017

    4.341,157 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management…

    On AmazonAudible

  • 2

    Predictable Revenue

    Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

    Aaron Ross · 2011

    3.965,496 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE... "Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com."  SHELLY DAVENPORT - VP Worldwide Sales at…

    On AmazonAudible

  • 3

    Business Made Simple

    60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

    Donald Miller · 2021

    4.192,054 ratings · Goodreads

    Leading and managingFirst salesMarketing and growth

    About the book

    Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…

    On AmazonAudible

  • 4

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

  • 5

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Leading and managingRaising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 6

    The Lean Product Playbook

    How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    Dan Olsen · 2015

    4.263,682 ratings · Goodreads

    Leading and managingCompany buildingFinding product-market fit

    About the book

    The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that…

    On AmazonAudible

  • 7

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    Leading and managingFirst salesMarketing and growth

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

  • 8

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Leading and managingMarketing and growthCompany building

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

The books most about leading and managing.

  • 1

    The New One Minute Manager

    Kenneth H. Blanchard · 1981

    3.95148,444 ratings · Goodreads

    Leading and managing

    About the book

    For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of…

    On AmazonAudible

  • 2

    A Higher Loyalty

    Truth, Lies, and Leadership

    James B. Comey · 2018

    4.0949,995 ratings · Goodreads

    Leading and managing

    About the book

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

    On AmazonAudible

  • 3

    Gang Leader for a Day

    A Rogue Sociologist Takes to the Streets

    Sudhir Venkatesh · 2008

    4.0726,029 ratings · Goodreads

    Leading and managing

    About the book

    The story of the young sociologist who studied a Chicago crack-dealing gang from the inside captured the world's attention when it was first described in Freakonomics. Gang Leader for a Day is the fascinating full story of how Sudhir Venkatesh managed to gain…

    On AmazonAudible

  • 4

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 5

    Four Thousand Weeks

    Time and How to Use It

    Oliver Burkeman · 2021

    4.17133,825 ratings · Goodreads

    Leading and managing

    About the book

    The average human lifespan is absurdly, outrageously, insultingly brief: if you live to 80, you have about four thousand weeks on earth. That’s a pretty good argument for spending less time on Twitter.Of course, nobody needs telling that there isn’t enough…

    On AmazonAudible

  • 6

    Leading with the Heart

    Coach K's Successful Strategies for Basketball, Business, and Life

    Mike Krzyzewski · 2000

    4.204,239 ratings · Goodreads

    Leading and managing

    About the book

    In this informative and inspirational book, Coach K, Duke University's head basketball coach, tells readers how he coaxes peak performances from his team, relying on lessons he learned as a captain in the U.S. Army. Duke University's head basketball coach…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Leading and managing

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 3

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 4

    Strong Ground

    The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit

    Brené Brown · 2025

    4.138,259 ratings · Goodreads

    Leading and managingCompany building

    About the book

    Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable…

    On AmazonAudible

  • 5

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Leading and managingMarketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 6

    Building a StoryBrand 2.0

    Clarify Your Message So Customers Will Listen

    Donald Miller · 2025

    4.281,618 ratings · Goodreads

    Leading and managingCompany building

    About the book

    Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions.  Now, the classic resource for connecting with customers has been fully…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 2

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany buildingLeading and managing

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 3

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder storiesLeading and managing

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

  • 4

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany buildingLeading and managing

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 5

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany buildingLeading and managing

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 6

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder storiesLeading and managing

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 2

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

  • 3

    Thinking, Fast and Slow

    Daniel Kahneman · 2011

    4.16616,355 ratings · Goodreads

    Company building

    About the book

    In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more…

    On AmazonAudible

  • 4

    Never Split the Difference

    Negotiating as if Your Life Depended on It

    Chris Voss · 2016

    4.33227,027 ratings · Goodreads

    Company building

    About the book

    A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator…

    On AmazonAudible

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From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

Read what the people you are pitching read.

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