Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

Fill in your cardOr browse a starter list

Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
30,000books on building and backing companies
27,964with a checked cover
3.86★average reader rating across the library
643written by 367 investors and founders on our records
Change your answersFounder · Seed · Hiring and culture
I am
Your rolePick one
Business modelUp to three
Your stagePick one
Working onUp to four
Your rolePick one
How you investUp to three
To sharpenUp to three
IndustryUp to three
More ways to narrow it: kind of book, and when it was written
Kind of bookAny
WrittenPick one

Nothing is stored. Your answers live in the page's address, so the list can be kept or shared.

Your reading list

↻ Show different picks

The best matches for everything you told us, ranked.

  • 1

    The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    Clotaire Rapaille · 2006

    3.943,903 ratings · Goodreads

    Hiring and cultureCompany buildingMarketing and growth

    About the book

    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first…

    On AmazonAudible

  • 2

    The 17 Indisputable Laws of Teamwork

    Embrace Them and Empower Your Team

    John C. Maxwell · 2001

    4.154,553 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Learn how to build and maintain champion level teams, then lead your team to the peak level of success regardless of the field you're in. Individual all-stars can only take you so far. Ultimately, success--whether in business, family, church, athletic teams,…

    On AmazonAudible

  • 3

    45 Effective Ways for Hiring Smart!

    How to Predict Winners and Losers in the Incredibly Expensive People-Reading Game

    Pierre Mornell · 1998

    3.981,690 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Now in Paperback!People are the most valuable asset in today'¬?s fiercely competitive workplace. In HIRING SMART, now available in paperback for the first time, Dr. Mornell delineates 45 simple strategies for "people reading"-observing a candidate'¬?s…

    On AmazonAudible

  • 4

    No Rules Rules

    Netflix and the Culture of Reinvention

    Reed Hastings · 2020

    4.2634,623 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has…

    On AmazonAudible

  • 5

    The Sales Development Playbook

    Build Repeatable Pipeline and Accelerate Growth with Inside Sales

    Trish Bertuzzi · 2016

    4.18696 ratings · Goodreads

    Hiring and cultureFirst salesCompany building

    About the book

    Raise your hand if your company needs more new customers. I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any…

    On AmazonAudible

  • 6

    HR from the Outside In

    Six Competencies for the Future of Human Resources

    Dave Ulrich · 2012

    3.94394 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.” ―Edward E. Lawler III, Professor, University of Southern California “This book is a crucial blueprint of…

    On AmazonAudible

  • 7

    Knock 'em Dead Job Interview

    How to Turn Job Interviews Into Job Offers

    Martin Yate · 1994

    3.98326 ratings · Goodreads

    Hiring and culture

    About the book

    To amaze and impress job interviewers, you need the formulas for answering tough questions. With these handy flash cards, career wizard Martin Yate shows you how to display those essential transferable skills, behaviors, and values that "every" employer…

    On AmazonAudible

  • 8

    What I Wish Every Candidate Knew

    15 Minutes to a Better Interview

    Russell Tuckerton · 2013

    4.24730 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    The condensed, concise experience of over 20 years of hiring job candidates for roles from entry level to Director. Intentionally kept as a short, readable book to enable job seekers to have an advantage during the interview process. Learn what a real…

    On AmazonAudible

The books most about hiring and culture.

  • 1

    Who

    The A Method for Hiring

    Geoff Smart · 2008

    3.957,847 ratings · Goodreads

    Hiring and culture

    About the book

    In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls "the single biggest problem in business today" unsuccessful hiring. The average hiring mistake costs a…

    On AmazonAudible

  • 2

    One Page Talent Management

    Eliminating Complexity, Adding Value

    Marc Effron · 2010

    4.00311 ratings · Goodreads

    Hiring and culture

    About the book

    A Revolutionary Approach to Talent Management You know that winning in today’s marketplace requires top quality talent. You also know what it takes to build that talent, and you spend significant financial and human resources to make it happen. Yet somehow,…

    On AmazonAudible

  • 3

    Be a Recruiting Superstar

    The Fast Track to Network Marketing Millions

    Mary Christensen · 2008

    3.98281 ratings · Goodreads

    Hiring and culture

    About the book

    Network marketing has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people. Network marketing superstar and…

    On AmazonAudible

  • 4

    Hiring for Attitude

    A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude

    Mark Murphy · 2011

    4.07607 ratings · Goodreads

    Hiring and culture

    About the book

    Praise for HIRING FOR ATTITUDE “Success in business starts with finding great talent that will thrive within your company culture. Hiring for Attitude combines valuable insights with relatable examples, giving you the tools to recruit the right talent for…

    On AmazonAudible

  • 5

    Knock 'em Dead Resumes

    How to Write a Killer Resume That Gets You Job Interviews

    Martin Yate · 1996

    4.07258 ratings · Goodreads

    Hiring and culture

    About the book

    Expert advice on building a resume to get the job you want! Your resume is the most important financial document you'll ever create. When it works, so do you. Drawing on more than thirty years of experience, bestselling author Martin Yate shows you how to…

    On AmazonAudible

  • 6

    Steal the Show

    From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

    Michael Port · 2015

    3.671,618 ratings · Goodreads

    Hiring and culture

    About the book

    An inspiring program full of essential advice for spotlight lovers and wallflowers alike that will teach readers how to bring any crowd to its feet Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Clock In

    No-BS Advice for Getting Ahead in Your Career

    Emily Durham · 2026

    4.19326 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…

    On AmazonAudible

  • 2

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 3

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 4

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 5

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 6

    Careless People

    A Cautionary Tale of Power, Greed, and Lost Idealism

    Sarah Wynn-Williams · 2025

    4.12150,174 ratings · Goodreads

    Company building

    About the book

    Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 2

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 3

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 4

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 5

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 6

    The Big Rich

    The Rise and Fall of the Greatest Texas Oil Fortunes

    Bryan Burrough · 2009

    4.093,394 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In The Big Rich, bestselling author and Vanity Fair special correspondent Bryan Burrough chronicles the rise and fall of one of the great economic and political powerhouses of the twentieth century, Texas oil. By weaving together the epic sagas of the…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.

From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

Read what the people you are pitching read.

Every investor and founder on our records links to their books and the podcasts they are on.