Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Finance and numbersRaising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 2

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    Finance and numbersFirst salesMarketing and growth

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 3

    Copywriting Secrets

    Jim Edwards · 2019

    4.311,193 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online,…

    On AmazonAudible

  • 4

    The 1-Page Marketing Plan

    Get New Customers, Make More Money, And Stand out From The Crowd

    Allan Dib · 2016

    4.3211,134 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and…

    On AmazonAudible

  • 5

    Undercover User Experience Design

    Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support

    Cennydd Bowles · 2010

    4.02505 ratings · Goodreads

    Finance and numbersFinding product-market fitCompany building

    About the book

    Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization…

    On AmazonAudible

  • 6

    Principles of Managerial Finance, Brief

    Lawrence J. Gitman · 1976

    34 Open Library reading lists

    Finance and numbers

    On AmazonAudibleOpen Library

  • 7

    The Art of Startup Fundraising

    Alejandro Cremades · 2016

    4.02819 ratings · Goodreads

    Finance and numbersCompany buildingRaising money

    About the book

    The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new…

    On AmazonAudible

  • 8

    The Art of Closing the Sale

    The Key to Making More Money Faster in the World of Professional Selling

    Brian Tracy · 2007

    4.231,154 ratings · Goodreads

    Finance and numbersFirst salesCompany building

    About the book

    "Let me think it over." Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a technique that worked. Business boomed. Tracy broke every…

    On AmazonAudible

The books most about finance and numbers.

  • 1

    Managing finance

    BPP Learning Media · 2015

    13 Open Library reading lists

    Finance and numbers

    On AmazonAudibleOpen Library

  • 2

    Accounting Principles

    Jerry J. Weygandt · 1987

    4.02408 ratings · Goodreads

    Finance and numbers

    About the book

    This engaging book lays the foundation for readers to succeed on the CPA exam and ultimately in their professional practice. The new edition continues to reflect the conversational style and clarity that has made this a leader in the market. It explores the…

    On AmazonAudible

  • 3

    Financial Shenanigans

    How to Detect Accounting Gimmicks & Fraud in Financial Reports

    Howard Schilit · 1993

    4.242,807 ratings · Goodreads

    Finance and numbers

    About the book

    Techniques to uncover and avoid accounting frauds and scams Inflated profits . . . Suspicious write-offs . . . Shifted expenses . . . These and other dubious financial maneuvers have taken on a contemporary twist as companies pull out the stops in seeking to…

    On AmazonAudible

  • 4

    Lower Ed

    The Troubling Rise of For-Profit Colleges in the New Economy

    Tressie McMillan Cottom · 2015

    4.261,560 ratings · Goodreads

    Finance and numbers

    About the book

    “The best book yet on the complex lives and choices of for-profit students.” The New York Times Book Review As seen on The Daily Show , NPR’s Marketplace , and Fresh Air , the “powerful, chilling tale” (Carol Anderson) of higher education becoming an…

    On AmazonAudible

  • 5

    The White Coat Investor

    A Doctor's Guide to Personal Finance and Investing

    James M. Dahle · 2014

    4.384,654 ratings · Goodreads

    Finance and numbers

    About the book

    Written by a practicing emergency physician, The White Coat Investor is a high-yield manual that specifically deals with the financial issues facing medical students, residents, physicians, dentists, and similar high-income professionals. Doctors are…

    On AmazonAudible

  • 6

    Lords of Finance

    The Bankers Who Broke the World

    Liaquat Ahamed · 2009

    4.0417,020 ratings · Goodreads

    Finance and numbers

    About the book

    With penetrating insights for today, this vital history of the world economic collapse of the late 1920s offers unforgettable portraits of the four men whose personal and professional actions as heads of their respective central banks changed the course of…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Future Rich Person

    The New Rules for Building Wealth

    Haley Sacks · 2026

    4.08420 ratings · Goodreads

    Finance and numbers

    About the book

    From Zillennial Finance Expert Mrs. Dow Jones comes a groundbreaking, judgment-free personal finance guidebook about how to grow wealth on your own terms.You’re not bad with money. It’s just no one ever taught you how to win a game rigged against…

    On AmazonAudible

  • 2

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 3

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 4

    Our Dollar, Your Problem

    An Insider's View of Seven Turbulent Decades of Global Finance, and the Road Ahead

    Kenneth Rogoff · 2025

    4.161,111 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    A leading economist explores the global rise of the U.S. dollar and shows why its future stability is far from assured. Our Dollar, Your Problem argues that America’s currency might not have reached today’s lofty pinnacle without a certain amount of good…

    On AmazonAudible

  • 5

    $100M Money Models

    How To Make Money

    Alex Hormozi · 2025

    4.541,436 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    *Guinness World Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! ** This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more…

    On AmazonAudible

  • 6

    Incorruptible

    Why Good Companies Go Bad... and How Great Companies Stay Great

    Eric Ries · 2026

    4.37355 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    Incorruptible is Eric Ries’s boldest work since The Lean Startup. Where his earlier books offered tools for product innovation and scaling, this one tackles a deeper, systemic why do even the best companies drift from their missions, betraying the trust of…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 2

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3

    Personal History

    A Memoir

    Katharine Graham · 1997

    4.0925,181 ratings · Goodreads

    Founder stories

    About the book

    Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…

    On AmazonAudible

  • 4

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 5

    Going Infinite

    The Rise and Fall of a New Tycoon

    Michael Lewis · 2023

    3.8437,422 ratings · Goodreads

    Founder storiesCompany buildingFinance and numbers

    About the book

    From the #1 best-selling author of The Big Short and Flash Boys, the story of FTX’s spectacular collapse and the enigmatic founder at its center. When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby.…

    On AmazonAudible

  • 6

    Disney High

    The Untold Story of the Rise and Fall of Disney Channel's Tween Empire

    Ashley Spencer · 2024

    3.949,197 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

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From the record

Written by the people who write the cheques

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