Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Finance and numbersRaising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 2

    Copywriting Secrets

    Jim Edwards · 2019

    4.311,193 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online,…

    On AmazonAudible

  • 3

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    Finance and numbersFirst salesMarketing and growth

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4

    The 1-Page Marketing Plan

    Get New Customers, Make More Money, And Stand out From The Crowd

    Allan Dib · 2016

    4.3211,134 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and…

    On AmazonAudible

  • 5

    Undercover User Experience Design

    Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support

    Cennydd Bowles · 2010

    4.02505 ratings · Goodreads

    Finance and numbersFinding product-market fitCompany building

    About the book

    Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization…

    On AmazonAudible

  • 6

    The Art of Closing the Sale

    The Key to Making More Money Faster in the World of Professional Selling

    Brian Tracy · 2007

    4.231,154 ratings · Goodreads

    Finance and numbersFirst salesCompany building

    About the book

    "Let me think it over." Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a technique that worked. Business boomed. Tracy broke every…

    On AmazonAudible

  • 7

    Sales Dogs

    You Do Not Have to Be an Attack Dog to Be Successful in Sales

    Blair Singer · 2001

    3.923,176 ratings · Goodreads

    Finance and numbersFirst salesCompany building

    About the book

    By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs * Introduce Five Breeds of SalesDogs! *…

    On AmazonAudible

  • 8

    Profit First

    Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

    Mike Michalowicz · 2014

    4.2615,184 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting…

    On AmazonAudible

The books most about finance and numbers.

  • 1

    Managing finance

    BPP Learning Media · 2015

    13 Open Library reading lists

    Finance and numbers

    On AmazonAudibleOpen Library

  • 2

    The Total Money Makeover

    A Proven Plan for Financial Fitness

    Dave Ramsey · 1994

    4.2298,730 ratings · Goodreads

    Finance and numbers

    About the book

    If you will live like no one else, later you can "live" like no one else. Build up your money muscles with America's favorite finance coach. Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to…

    On AmazonAudible

  • 3

    Keys to Heaven's Economy

    An Angelic Visitation from the Minister of Finance

    Shawn Bolz · 2005

    4.40328 ratings · Goodreads

    Finance and numbers

    About the book

    The Lord's audible voice filled the room, introducing the angel standing before me: "Welcome the Minister of Finance for the Kingdom." So begins the unfolding of Shawn Bolz's visitations from God's heavenly messenger, His Minister of Finance. Heavenly…

    On AmazonAudible

  • 4

    Lower Ed

    The Troubling Rise of For-Profit Colleges in the New Economy

    Tressie McMillan Cottom · 2015

    4.261,560 ratings · Goodreads

    Finance and numbers

    About the book

    “The best book yet on the complex lives and choices of for-profit students.” The New York Times Book Review As seen on The Daily Show , NPR’s Marketplace , and Fresh Air , the “powerful, chilling tale” (Carol Anderson) of higher education becoming an…

    On AmazonAudible

  • 5

    Financial Fitness

    The Offense, Defense, and Playing Field of Personal Finance

    Chris Brady · 2013

    4.62436 ratings · Goodreads

    Finance and numbers

    About the book

    We call it "The Money Thing": the elusive, often difficult mystery of acquiring, keeping, and continuing to produce enough money to be able to life the life of our choosing. While prescriptions and advice about one's money are as available and varied as diet…

    On AmazonAudible

  • 6

    Financial Shenanigans

    How to Detect Accounting Gimmicks & Fraud in Financial Reports

    Howard Schilit · 1993

    4.242,807 ratings · Goodreads

    Finance and numbers

    About the book

    Techniques to uncover and avoid accounting frauds and scams Inflated profits . . . Suspicious write-offs . . . Shifted expenses . . . These and other dubious financial maneuvers have taken on a contemporary twist as companies pull out the stops in seeking to…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Future Rich Person

    The New Rules for Building Wealth

    Haley Sacks · 2026

    4.08420 ratings · Goodreads

    Finance and numbers

    About the book

    From Zillennial Finance Expert Mrs. Dow Jones comes a groundbreaking, judgment-free personal finance guidebook about how to grow wealth on your own terms.You’re not bad with money. It’s just no one ever taught you how to win a game rigged against…

    On AmazonAudible

  • 2

    Our Dollar, Your Problem

    An Insider's View of Seven Turbulent Decades of Global Finance, and the Road Ahead

    Kenneth Rogoff · 2025

    4.161,111 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    A leading economist explores the global rise of the U.S. dollar and shows why its future stability is far from assured. Our Dollar, Your Problem argues that America’s currency might not have reached today’s lofty pinnacle without a certain amount of good…

    On AmazonAudible

  • 3

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 4

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 5

    The 5 Types of Wealth

    A Transformative Guide to Design Your Dream Life

    Sahil Bloom · 2025

    4.1312,431 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    A groundbreaking guide to rejecting the default path and designing your dream life, a life centered around The 5 Types of Wealth. Launch your journey to fulfillment with this transformative system from inspirational writer, speaker, and entrepreneur Sahil…

    On AmazonAudible

  • 6

    The Woke Salaryman Crash Course on Capitalism & Money

    Lessons from the World's Most Expensive City

    The Woke Salaryman · 2024

    3.97607 ratings · Goodreads

    Finance and numbers

    About the book

    Learn the rules of the game of capitalism so you can play to win and build wealth Crash Course on Capitalism and Lessons from the World's Most Expensive City is not your typical personal finance guide. Written by the founders of the top personal finance blog…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 2

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 3

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 4

    Never Finished

    Unshackle Your Mind and Win the War Within

    David Goggins · 2022

    4.3850,509 ratings · Goodreads

    Founder stories

    About the book

    This is not a self-help book. It's a wake-up call! Can't Hurt Me, David Goggins' smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his…

    On AmazonAudible

  • 5

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

  • 6

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

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Written by the people who write the cheques

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