Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    Finance and numbersFirst salesMarketing and growth

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 2

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Finance and numbersRaising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 3

    Undercover User Experience Design

    Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support

    Cennydd Bowles · 2010

    4.02505 ratings · Goodreads

    Finance and numbersFinding product-market fitCompany building

    About the book

    Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization…

    On AmazonAudible

  • 4

    Copywriting Secrets

    Jim Edwards · 2019

    4.311,193 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online,…

    On AmazonAudible

  • 5

    The 1-Page Marketing Plan

    Get New Customers, Make More Money, And Stand out From The Crowd

    Allan Dib · 2016

    4.3211,134 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and…

    On AmazonAudible

  • 6

    Profit First

    Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

    Mike Michalowicz · 2014

    4.2615,184 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting…

    On AmazonAudible

  • 7

    The Art of Startup Fundraising

    Alejandro Cremades · 2016

    4.02819 ratings · Goodreads

    Finance and numbersCompany buildingRaising money

    About the book

    The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new…

    On AmazonAudible

  • 8

    Sales Dogs

    You Do Not Have to Be an Attack Dog to Be Successful in Sales

    Blair Singer · 2001

    3.923,176 ratings · Goodreads

    Finance and numbersFirst salesCompany building

    About the book

    By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs * Introduce Five Breeds of SalesDogs! *…

    On AmazonAudible

The books most about finance and numbers.

  • 1

    Buy What You Love Without Going Broke

    Transform Your Spending and Get More of What Money Can’t Buy―An Empowering Personal Finance Guide with a Mindful Spending Plan

    Jennifer Louise Smith · 2025

    3.911,144 ratings · Goodreads

    Finance and numbers

    About the book

    A relatable personal finance guide that gives a fresh take on how to control your impulse spending so you can stick to a budget and pay off debt, without the guilt and shame of traditional financial advice, from the hosts of the beloved Frugal Friends podcast.…

    On AmazonAudible

  • 2

    The One Week Budget

    Learn to Create Your Money Management System in 7 Days or Less!

    Tiffany Aliche · 2011

    4.20688 ratings · Goodreads

    Finance and numbers

    About the book

    Hate paying bills? So do I, and that’s why I stopped! What if I told you that I haven’t paid a bill in over a decade and my credit score is over 800? Would you call me a liar or would you want to know how I did it? In this book, I will teach you what took me…

    On AmazonAudible

  • 3

    A Practical Guide to Quantitative Finance Interviews

    Xinfeng Zhou · 2008

    4.43201 ratings · Goodreads

    Finance and numbers

    About the book

    This book will prepare you for quantitative finance interviews by helping you zero in on the key concepts that are frequently tested in such interviews. In this book we analyze solutions to more than 200 real interview problems and provide valuable insights…

    On AmazonAudible

  • 4

    The Index Card

    Why Personal Finance Doesn't Have to Be Complicated

    Helaine Olen · 2016

    3.904,229 ratings · Goodreads

    Finance and numbers

    About the book

    TV analysts and money managers would have you believe your finances are enormously complicated and if you don’t follow their guidance, you’ll end up in the poorhouse. They’re wrong. When University of Chicago professor Harold Pollack interviewed Helaine…

    On AmazonAudible

  • 5

    The Alchemy of Finance

    George Soros · 1987

    3.754,766 ratings · Goodreads

    Finance and numbers

    About the book

    New chapter by Soros on the secrets to his success along with a new Preface and Introduction. New Foreword by renowned economist Paul Volcker "An extraordinary . . . inside look into the decision-making process of the most successful money manager of our…

    On AmazonAudible

  • 6

    The investment, financing, and valuation of the corporation

    Myron J. Gordon · 1962

    18 Open Library reading lists

    Finance and numbers

    On AmazonAudibleOpen Library

Published in the last three years, newest first, for what you told us.

  • 1

    Future Rich Person

    The New Rules for Building Wealth

    Haley Sacks · 2026

    4.08420 ratings · Goodreads

    Finance and numbers

    About the book

    From Zillennial Finance Expert Mrs. Dow Jones comes a groundbreaking, judgment-free personal finance guidebook about how to grow wealth on your own terms.You’re not bad with money. It’s just no one ever taught you how to win a game rigged against…

    On AmazonAudible

  • 2

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 3

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Finance and numbersMarketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 4

    The 5 Types of Wealth

    A Transformative Guide to Design Your Dream Life

    Sahil Bloom · 2025

    4.1312,431 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    A groundbreaking guide to rejecting the default path and designing your dream life, a life centered around The 5 Types of Wealth. Launch your journey to fulfillment with this transformative system from inspirational writer, speaker, and entrepreneur Sahil…

    On AmazonAudible

  • 5

    Our Dollar, Your Problem

    An Insider's View of Seven Turbulent Decades of Global Finance, and the Road Ahead

    Kenneth Rogoff · 2025

    4.161,111 ratings · Goodreads

    Finance and numbersCompany building

    About the book

    A leading economist explores the global rise of the U.S. dollar and shows why its future stability is far from assured. Our Dollar, Your Problem argues that America’s currency might not have reached today’s lofty pinnacle without a certain amount of good…

    On AmazonAudible

  • 6

    The Woke Salaryman Crash Course on Capitalism & Money

    Lessons from the World's Most Expensive City

    The Woke Salaryman · 2024

    3.97607 ratings · Goodreads

    Finance and numbers

    About the book

    Learn the rules of the game of capitalism so you can play to win and build wealth Crash Course on Capitalism and Lessons from the World's Most Expensive City is not your typical personal finance guide. Written by the founders of the top personal finance blog…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 2

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 3

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 4

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 5

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

  • 6

    Going Infinite

    The Rise and Fall of a New Tycoon

    Michael Lewis · 2023

    3.8437,422 ratings · Goodreads

    Founder storiesCompany buildingFinance and numbers

    About the book

    From the #1 best-selling author of The Big Short and Flash Boys, the story of FTX’s spectacular collapse and the enigmatic founder at its center. When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby.…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

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