Sector portfolio · Corporate investor · United States
Salesforce Ventures' Fintech portfolio
Salesforce Ventures has backed 29 Fintech startups in rounds we track, $5.6B between them, shown by the stage each has reached. The best-funded is Airwallex.
29startups backed
5stages
$5.6Braised between them
Series C and laterbiggest stage
Salesforce Ventures's whole portfolioSalesforce Ventures's profile
Funding by segment
- Series C and later$2.8B8
- Series B$1.3B7
- Stage not reported$1.2B6
- Series A$79M5
- Pre-seed and seed$154M3
Where they are based
- United States18$3.1B
- United Kingdom4$527M
- Australia2$1.8B
- Japan1$11M
- Germany1$199M
- Brazil1$29M
- Canada1$5.0M
- Mexico1$6.1M
United States
United Kingdom
Australia
Japan
Germany
Brazil
Canada
MexicoFounded
5Earlier
412
113
314
315
116
117
18
119
220
121
22
23
24
25
26
7 without a founding year on record.
Total raised
- Under $1M0
- $1M to $10M3
- $10M to $50M13
- $50M to $250M8
- $250M to $1B3
- $1B and over2
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
22 of 29 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United States18
- United Kingdom4
- Australia2
- Japan1
- Germany1
- Brazil1
- Canada1
- Mexico1
Startups by country, 8 countries in all.
Segment by segment
Series C and later
8 startups · $2.8B raised
AirwallexAirwallex is the leading financial technology platform for modern businesses growing beyond bordersAustralia$1.6B
BoxBox (NYSE:BOX) is the Intelligent Content Cloud, a single platform that enables organizations to fuel collaboration, manage the enUnited States$564M
ShopKeepShopKeep® is a cloud-based iPad point of sale system for restaurants and retail stores.United States$162M- NNumeralUnited States$153M
- CCaddiUnited States$153M
- SSimplusUnited States$76M
SpiffSpiff is a compensation platform for revenue and sales organizations that helps automate complex commission processes and motivate sales.United States$50M
ClassyClassy offers an online and mobile platform that enables socially good organizations to raise funds for various causes.United States$48M
Series B
7 startups · $1.3B raised
nCinonCino provides a cloud banking platform that helps financial institutions modernize their operations and improve the customer experience.United States$1.1B
EllevestEllevest is a financial services firm founded in 2014 by Sallie Krawcheck and Charlie Kroll, focused on empowering women and familUnited States$135M
Standard MetricsStandard Metrics is a financial software company based in San Francisco, founded in 2020.United States$44M
RunaRUNA produces energy drink products that distribute all-natural tea-like products with less sugar and a refreshing taste.United Kingdom$41M
OnevestOneVest is a Canadian financial technology company founded in 2021, headquartered in Calgary, Alberta.United States$25M
CandidlyMulti vehicles route optimization.United States$22M
MoneytreeMoneytree is a financial data aggregation platform that provides a personal finance app and a cloud-based accounting service.Japan$11M
Stage not reported
6 startups · $1.2B raised
OnDeckOndeck is a technology-enabled financial platform that provides loan financing to small and medium-sized businesses.United States$538M
GoCardlessGoCardless helps 75,000+ businesses get paid on time.United Kingdom$442M- WWefoxGermany$199M
Pipe| pipe | offers a security toolkit for developers which is a simple, secure, and private way to connect to the Internet of Things.United States$30M
Genesis GlobalGenesis Global is a London-based fintech company that specializes in developing a low-code application development platform tailorUnited Kingdom$23M
Alchemist AcceleratorThe Alchemist Accelerator is a venture-backed initiative focused on accelerating startups whose revenue comes from enterprises.United States$2.1M
Series A
5 startups · $79M raised
PagalevePagaleve is a pioneering Brazilian fintech that specializes in the Buy Now Pay Later (BNPL) model, offering a unique service calleBrazil$29M
SnoopSnoop is a money mobile app that offers consumers to save money on bills and subscriptions.United Kingdom$21M
RightRevRightRev is a financial technology and enterprise software company founded in 2020 by Jagan Reddy, based in Santa Clara, CaliforniUnited States$13M
FutureFuel.ioCandidly, formerly known as FutureFuel.io, is a financial technology company focused on optimizing student debt and savings.United States$11M
KooltraKooltra is a Toronto-based fintech startup founded in 2012 by experts in the foreign exchange industry, including CEO Adam Katz.Canada$5.0M
Pre-seed and seed
3 startups · $154M raised
How this map is made. Every startup here works in Fintech and has raised money in a round we track that names Salesforce Ventures as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026.
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