United Kingdom · 
Who invested in Snoop?
Snoop's investors include Salesforce Ventures.
United Kingdom · Series A startup
Who invested in Snoop
Funding summaryUpdated 26 Oct 2026
$21Mraised across 1 round since 2021, from 1 source
- Latest round
- Series A, $21MAug 2021
- Investors
- 1
The rounds
- Aug 2021
Founders and team
From Snoop's own website: 40 on the team.
- John NataliziaCEO
- Emma WhibleyChief Financial Officer
- Paul KerridgeChief Business Architect
- Paul LloydChief Marketing Officer
- Scott MowbrayChief Comms Officer
- Antony SimmHead of Digital Marketing
- Archna LuthraHead of Marketing
- Cara NortonHead of Operations
- Jamie WestHead of DevSecOps
- Lee CozensHead of Creative Design
- Richard SkeltonHead of Copywriting
- Amy MartinSenior Technical Analyst
- Charley BoastCustomer Support Analyst
- Connor EllisData Engineer
- Craig BrooksSenior Android Engineer
- Dan PoxtonSenior Platform Engineer
- Elliott HartfieldData Engineer
- Frank O'DwyerSenior iOS Engineer
And 22 more on the team.
Everyone who backed them
Missing a round, or an investor who was in one? Tell us.
Quick answers about Snoop
How much has Snoop raised?
Snoop has raised $21M across 1 round since 2021.
When did Snoop last raise?
Snoop's most recent round was a Series A of $21M in Aug 2021.
What was Snoop's biggest round?
Its most recent round, $21M in Aug 2021, is also its largest on record.
Who backed Snoop first?
Snoop's first round on record, in Aug 2021, was backed by Salesforce Ventures.
What stage is Snoop at?
Snoop's latest named round is a Series A, in Aug 2021.
Where is Snoop based?
Snoop is based in the United Kingdom.
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