United States · Series C startup

Who invested in Classy

6 rounds we have observed, with the 18 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Fintech

Funding summaryUpdated 26 Oct 2026

$48Mraised across 6 rounds since 2010, from 7 sources

$18MSeries B$30MSeries C
Latest round
Series C, $30MNov 2016
Led by
JMI Equity
Step-upi
1.7×
Investors
18 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2010201120122013201420152016
?Seed?Series A?Seed?Seed$18MSeries B$30MSeries C
First round
Seed
Jan 2010
Biggest round
$30M
Series C · Nov 2016
Usual gap between rounds
14 months
the median of 5

The rounds

  1. Nov 2016
    Series C$30M6 new9 returning

    Reported by FinSMEs and 1 otherSEC filing: $30M sold, first sale Oct 2016

  2. Jun 2015
    Series B$18M10 new

    From a historical funding recordSEC filing: $16M sold, first sale May 2015

  3. May 2014
    SeedAmount undisclosed1 new
    • BLADE Network

    From a historical funding record

  4. Jul 2013
    SeedAmount undisclosed1 new

    From a historical funding record

  5. May 2012
    Series AAmount undisclosed

    No investor was named in the report.

    From a historical funding record

  6. Jan 2010
    SeedAmount undisclosed

    No investor was named in the report.

    From a historical funding record

Founders and team

From the SEC filings it signed: 4 on the team.

  • Adam AaronsExecutive Officeri
  • Neena Gupta NeedelExecutive Officeri
  • Ron WangerinExecutive Officeri
  • Scot ChisholmExecutive Officer, Directori

On the board, as filediChristopher HiimesHoward DeshongPatrick WalshPaul Leggett

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2010Series A2012Seed2013Seed2014Series B2015Series C2016Salesforce VenturesBullpen CapitalVenture51Mithril Capital ManagementAlex BardGalileo PartnersTabreez VerjeeAdam GaroneChris HimesJMI EquityL

Everyone who backed them

Salesforce VenturesCorporate VC2rounds
Bullpen CapitalVC firm2rounds
Venture51VC firm2rounds
Alex BardAngel2rounds
Galileo PartnersFamily office2rounds
Tabreez VerjeeVC firm2rounds
Adam Garoneno record of our own yet2rounds
Chris Himesno record of our own yet2rounds
JMI EquityPrivate equity1round, led 1
Rethink ImpactVC firm1round
Frank SwainAngel1round
Sheeraz HajiAngel1round
Zipdragon VenturesVC firm1round
BLADE Networkno record of our own yet1round
CONNECT (Accelerator)no record of our own yet1round
RHG Holdingsno record of our own yet1round
Sheeraz Hajino record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list Classy as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Elemental ImpactVC firmPer its own site
Hinge CapitalVC firmPer its own site
LA Promise FundInvestment firmPer its own site

Quick answers about Classy

Who invested in Classy?

Classy's investors include Salesforce Ventures, Bullpen Capital, Venture51, Mithril Capital Management and Alex Bard, and 13 more on record. JMI Equity led its latest round.

How much has Classy raised?

Classy has raised $48M across 6 rounds since 2010. 4 rounds did not disclose an amount, so the total is a floor.

When did Classy last raise?

Classy's most recent round was a Series C of $30M in Nov 2016, led by JMI Equity.

What was Classy's biggest round?

Its most recent round, $30M in Nov 2016, is also its largest on record.

Who backed Classy first?

Classy's first round on record, in Jul 2013, was backed by Frank Swain.

What stage is Classy at?

Classy's latest named round is a Series C, in Nov 2016.

Where is Classy based?

Classy is based in the United States.

Who led Classy's rounds?

JMI Equity led the Series C in 2016.

Companies like Classy

In the same sector, and raised in the last eighteen months.

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