Prime Venture Partners Podcast · 1 Sept 2026 · 1h 25m
How India’s ₹5 Lakh Crore Alcohol Industry Works | 8X Bigger than Bollywood and Jewellery
MentionsWilliam Grant
About this episode
India’s alcohol beverage industry is worth around ₹5 lakh crore, and spirits make up roughly three-fourths of the market. But building a successful alcohol brand in India involves much more than making a good drink.
00:00 Introduction
01:21 How Big Is India’s Alcobev Industry?
02:13 Why Spirits… More on the show's page
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