San Francisco, US · Partner

Martina Lauchengco

Author, Loved: How to Rethink Marketing Tech Products at Costanoa Ventures

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Loved: How to Market Tech Products Customers Adore
Martina Lauchengco · 2021
3.81 from 698 ratings on Goodreads
About the book
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do…
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