Masters of Scale · 29 Sept 2026 · 27 min
Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner
WithKirk Tanner
About this episode
The second a brand like Hershey stops being culturally relevant, says its CEO Kirk Tanner, you should be worried. He joins Rapid Response to explain exactly what he's doing to make sure that never happens. Tanner also reveals why GLP-1 users are actually good for the candy business, how AI is now…
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