The On Call with Insignia · 7 Feb 2023 · 28 min
The Art of Selling Aspirations, Bridging Legacy and Ecommerce Brands, and Investing in Stories Shaping Indonesia with Shipper CMO Jessica Hendrawidjaja (Call #113)
WithJessica Hendrawidjaja
About this episode
“As a marketer, we’re not selling products, we’re selling aspirations...and creating stories," says the Chief Marketing Officer of Indonesian e-commerce enabler Shipper : Jessica Hendrawidjaja on this episode of On Call with Insignia. She shares from a global career spanning more than a decade in… More on the show's page
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