Masters of Scale · 24 Sept 2026 · 37 min
How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith
WithJess Smith
About this episode
When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season. Smith talks with host Jeff Berman about building the brand from scratch, the rise of…
Listen on
Apple Podcasts