Bill Bishop

Their books

• S

  Strategic marketing for the digital age

  Bill Bishop · 1996

  On 9 reading lists at Open Library

  About the book

  Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He…

  On AmazonListen on AudibleOn Open Library

• H

  How to Sell a Lobster

  Bill Bishop · 2004

  4.08 from 76 ratings on Goodreads

  About the book

  Are you looking for new ways to have fun and make more money? Are you searching for innovative ideas to get new ventures started, overcome buyer's resistance, close prospects, or create a bigger and better business? If so, How To Sell A Lobster is the perfect book for you.

  On AmazonListen on Audible

Hear them before you pitch them

• 

  TBPN · 10 Feb 2026 · 30 min

  FULL INTERVIEW: Bill Bishop Thinks China’s Military is Still Deeply Corrupt

  WithBill Bishop

  Their bookStrategic marketing for the digital age

  About this episode

  This is our full interview with Bill Bishop, recorded live on TBPN. We discuss China’s accelerating PLA purges, what Xi Jinping is really trying to accomplish inside the military, the DJI ban, whether US regulation will stick, Taiwan arms sales and Trump’s upcoming China visit, China’s approach to… More on the show's page

  Listen onApple PodcastsThe show's page

• 

  TBPN · 9 Feb 2026 · 3h 32m

  Super Bowl Ad Reactions, New Ferrari Design, Ads Launch in ChatGPT | Jason Fried, Bill Bishop, Jason Kelly, Dan Romero, Boris Sofman, Sara Hooker, Edward Mehr

  WithBill BishopBoris SofmanDan RomeroJason FriedSara Hooker

  Their bookStrategic marketing for the digital age

  MentionsJony Ive

  About this episode

  Sign up for TBPN’s daily newsletter at TBPN.com (11:59) - Super Bowl Ad Reactions (57:18) - Ads Launch in ChatGPT (01:15:44) - Jason Fried, co-founder and CEO of Basecamp, a web-based project management platform, is known for his minimalist approach to software design and advocacy for… More on the show's page

  Listen onApple PodcastsThe show's page

• 

  TBPN · 15 Sept 2025 · 3h 19m

  Google Gemini Strikes Back, China Hits NVIDIA on Antitrust | Bill Bishop, Pete Shadbolt, Sadi Khan, Lukas Czinger, Kyle Samani

  WithBill BishopKyle SamaniSadi Khan

  Their bookStrategic marketing for the digital age

  MentionsGoogle

  About this episode

  (00:42) - Google Gemini Strikes Back (01:59) - TBPN in the WSJ (04:31) - Google Gemini's Comeback Breakdown (36:15) - China Hits NVIDIA on Antitrust (41:42) - Bill Bishop, an entrepreneur and former media executive, is the author of the Sinocism China Newsletter, which provides expert… More on the show's page

  Listen onApple PodcastsThe show's page

• 

  TBPN · 15 Aug 2025 · 2h 58m

  Slop vs. Steel Showdown w/ Delian & Everett, GPT-5 Backlash, Trump Eyes Intel Stake | Bill Bishop, Jimmy Goodrich, Lennart Heim, David Stout, Cameron Schiller, Cyriac Roeding, NFM Live

  WithBill BishopCyriac RoedingJimmy Goodrich

  Their bookStrategic marketing for the digital age

  MentionsFounders FundKleiner PerkinsVista Equity PartnersDelian AsparouhovEverett Randle

  About this episode

  (00:54) - LIVE Slop vs. Steel Debate w/ Delian & Everett. Delian Asparouhov, a Bulgarian-born entrepreneur and venture capitalist, is a partner at Founders Fund and co-founder of Varda Space Industries. Everett Randle is a partner at Kleiner Perkins, where he focuses on inflection-stage investments… More on the show's page

  Listen onApple PodcastsThe show's page

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