Market map · United States

Pet tech market map: United States

120 pet tech startups based in the United States that have raised money in rounds we track, placed in 5 segments by what each says it does. Together they have raised $3.0B; the biggest segment is pet services and marketplaces.

120startups on the map
5segments
$3.0Braised between them
Pet foodmost funded segment

Pet services and marketplaces

40

+16 more

Pet food

36

+12 more

Veterinary care

28

+4 more

Pet insurance

8

Pet products and devices

8

Segment by segment

Pet services and marketplaces

40 startups · $642M raised

  1. RoverRover is an online pet care marketplace that connects pet parents with pet sitters and dog walkers.United States$282M
  2. PetScreeningPetScreening is a leading pet policy management software designed for housing providers, property managers, and landlords.United States$80M
  3. DogVacayDogVacay is a pet boarding marketplace connecting pet owners with families willing to take care of their pets while they are away.United States$47M
  4. Duality TechnologiesDuality Technologies is a cybersecurity and data analytics firm founded in 2016, based in Hoboken, New Jersey, with an operationalUnited States$46M
  5. BarkBoxBarkbox is a monthly subscription service platform that provides dog products.United States$42M
  6. Destination PetA provider of pet care services.United States$30M
  7. CryptoKittiesCryptoKitties is a blockchain-based game and digital collectible platform that allows users to buy, sell, collect, and breed uniquUnited States$27M
  8. PetlibroPetlibro is an American technology and consumer goods company focused on the pet care industry.United States$14M

Pet food

36 startups · $1.6B raised

  1. InstinctInstinct® is a rapidly growing, family-owned marketer and manufacturer of science-based 100% natural pet food for dogs and cats.United States$1.3B
  2. The Farmer's DogThe Farmer’s Dog is a New York-based subscription service that delivers fresh, human-grade dog food made with USDA-certified ingredients.United States$101M
  3. Sploot Veterinary CareSploot Veterinary Care offers primary and urgent care services that include surgeries, dental, preventive, and wellness treatment for pets.United States$40M
  4. GCGolden ChildGolden Child is a Miami-based premium fresh dog food brand.United States$37M
  5. PetPlatePetPlate is a direct-to-consumer subscription service that delivers fresh-cooked, human-grade dog food.United States$23M
  6. AniviveAnivive Lifesciences, Inc.United States$20M
  7. SmallsSmalls is a cat-first brand founded in 2016, based in New York City.United States$19M
  8. BPBond Pet FoodsUnited States$19M

Veterinary care

28 startups · $578M raised

  1. Veterinary Emergency GroupVeterinary Emergency Group provides animals and their families with timely medical care for acute problems at times when pets need it.United States$100M
  2. SnoutSnout is a pet health and wellness company that operates a digital platform focused on making veterinary care and preventive serviUnited States$100M
  3. PetfolkPetfolk is a veterinarian-led veterinary healthcare company focused on enhancing the pet care experience.United States$76M
  4. PetDxPetDx is a veterinary-focused organization dedicated to improving canine healthcare through liquid biopsy technology.United States$62M
  5. VetsourceVetsource is a data-driven pet health technology company based in Portland, Oregon.United States$50M
  6. The VetsThe Vets is a U.S.-based veterinary care company that specializes in mobile and home-visit pet veterinary services.United States$40M
  7. Small DoorSmall Door Veterinary is a membership-based veterinary care company based in New York City.United States$35M
  8. Koala HealthKoala Health is a digital pet health company based in Boston, Massachusetts, founded in 2021.United States$20M

Pet insurance

8 startups · $40M raised

  1. Companion ProtectCompanion Protect is a technology and services firm that specializes in pet healthcare solutions.United States$20M
  2. Embrace Pet InsuranceEmbrace Pet Insurance is a provider of pet insurance policies for dogs and cats.United States$5.3M
  3. Rainwalk TechnologyRainwalk helps insurers increase customer retention and build a new revenue stream using its white label, turn-key pet insurance product.United States$4.3M
  4. EusohEusoh was a community-based pet health cost-sharing platform founded in 2017 by Dr.United States$3.3M
  5. Odie Pet InsuranceOdie Pet Insurance is a national pet health insurance brand founded in 2019 and headquartered in Scottsdale, Arizona, with additioUnited States$3.0M
  6. WagmoWagmo is a New York City-based pet healthcare benefit provider, founded in 2017 by Christie Horvath and Ali Foxworth.United States$3.0M
  7. Figo Pet InsuranceFigo Pet Insurance develops a cloud-based pet insurance platform designed to provide pet healthcare services.United States$900K
  8. Petinsurancequotes.comCompare plans and pet insurance quotes from all the best companies in the U.S.United States$200K

Pet products and devices

8 startups · $151M raised

  1. TileTile, Inc.United States$126M
  2. PetcubePetcube is a technology company focused on enhancing pet care through innovative smart devices.United States$12M
  3. Tuft + PawTuft + Paw provides modern cat furniture designed to sleep, climb, scratch, play, and litter in.United States$4.8M
  4. Only Natural Pet StoreOnly Natural Pet Store operates a chain of stores that sell natural pet care products and supplies for dogs and cats.United States$3.5M
  5. doggylootDoggyloot, based in Chicago, Illinois, was founded in February 2011 as a pet e-commerce company focused on dog owners.United States$2.5M
  6. Buttonsmith Inc.Buttonsmith Inc.United States$1.1M
  7. WaggitWaggit is a pet technology company based in Boulder, Colorado, specializing in smart health and GPS monitoring solutions for dogs.United States$1.0M
  8. TailboxTailbox is an Indian pet startup providing high-quality pet products and expert advice to support pet parents.United States$350K

How this map is made. Every startup here has raised money in rounds we track, and is based in United States. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in pet tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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