Market map · United Kingdom
Pet tech market map: United Kingdom
33 pet tech startups based in the United Kingdom that have raised money in rounds we track, placed in 3 segments by what each says it does. Together they have raised $332M; the biggest segment is pet food.
Pet food
13
Funding by segment
- Pet food$239M13
- Pet services and marketplaces$14M11
- Veterinary care$78M9
Where they are based
- United Kingdom33$332M
United KingdomFounded
1 without a founding year on record.
Total raised
- Under $1M11
- $1M to $10M14
- $10M to $50M6
- $50M to $250M2
- $250M to $1B0
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
31 of 33 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United Kingdom33
Startups by country, 1 country in all.
Segment by segment
Pet food
13 startups · $239M raised
Butternut BoxButternut Box is a European subscription service that delivers fresh, human-grade pet food directly to customers' doors.United Kingdom$104M
KatKinKatKin is a London-based pet health company that specializes in fresh, personalized cat food.United Kingdom$50M- PPPure Pet FoodUnited Kingdom$22M
MeatlyMeatly is a London-based biotechnology startup that specializes in cultivated meat specifically designed for pets.United Kingdom$14M
Different DogDifferent Dog is the first dog food company to cook different recipes each week by hand, with fresh natural ingredients.United Kingdom$13M
UntamedUntamed provides cat foods.United Kingdom$13M
ScrumblesScrumbles is a natural pet food company founded in 2018 by Jack Walker and Aneisha Soobroyen.United Kingdom$7.3M
ITCHItch, also known as Itch Petcare, is a UK-based pet wellness company located in Leeds.United Kingdom$6.2M
Pet services and marketplaces
11 startups · $14M raised
DogBuddyDogBuddy is a peer-to-peer marketplace helping dog owners find trusted and local dog sitters.United Kingdom$3.2M
BorrowMyDoggyBorrowMyDoggy is a UK-based online platform founded in 2012 that connects dog owners with local volunteers for part-time dog care.United Kingdom$2.7M
WufwufWufwuf is a London-based e-commerce company that specializes in the pet care industry, focusing primarily on dog owners.United Kingdom$1.8M
BIOME9BIOME9 is a precision pet health company founded in 2023, focusing on canine gut microbiome analysis.United Kingdom$1.5M
Banjo RobinsonBanjo Robinson is a London-based edtech company founded in 2018 by Kate Boyle.United Kingdom$1.3M
CamlistCamlist is a mobile app that allows user to buy and sell anything related to pets, pet services, and pet accessories.United Kingdom$1.3M
TailsterTailster is a UK-based online marketplace founded in 2013 that connects pet owners with vetted and insured local carers.United Kingdom$640K
HouseMyDogHouseMyDog is an online platform that connects dog owners with vetted local dog sitters, walkers, and daycare providers across IreUnited Kingdom$628K
Veterinary care
9 startups · $78M raised
Vet-AIVet-AI is a UK-based veterinary technology and artificial intelligence company founded in 2017.United Kingdom$43M
Hello VetHello Vet is a pet care platform connecting clients with veterinary teams, allowing real-time communication and support during proUnited Kingdom$20M
Creature ComfortsCreature Comforts is an independent, vet-run veterinary services company with twelve clinics in London and one in St Albans, Hertfordshire.United Kingdom$8.5M
PetscribersPetscribers Limited is a UK-based digital platform founded by veterinarians Dr.United Kingdom$1.9M
PawSquadPawSquad is the leading provider of telehealth services for pets, offering access to the best veterinary advice anytime, anywhere,United Kingdom$1.7M
Pet ProactivePet Proactive offers pet insurance, focusing on lifetime coverage in partnership with vet practices.United Kingdom$1.2M
VetCloudVetCloud is a veterinary cloud software company based in the United Kingdom, established in 2012.United Kingdom$907K
FluffyFluffy is a London-based pet insurance and health company founded in 2022.United Kingdom$453K
How this map is made. Every startup here has raised money in rounds we track, and is based in United Kingdom. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in pet tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.
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