Who invested in Rover

9 rounds we have observed, with the 19 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer AppsB2CBig Data & AnalyticsInternet

Funding summaryUpdated 26 Oct 2026

$282Mraised across 9 rounds since 2014, from 9 sources

$100KSeed$100KSeed$300KSeed$500KSeed$1.1MSeed$40MSeries E$65MRound$125MRound$50MRound

Latest round: Round, $50MAug 2021
Biggest round: $125MRound · May 2018
Investors: 19

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20142015201620172018201920202021

$100KSeed$100KSeed$500KSeed$1.1MSeed$40MSeries E$65MRound$125MRound$50MRound

First round: Seed, $100K
Biggest round: $125M
Usual gap between rounds: 9 months

RoverConsumer1 / 15Their pitch deckRover's pitch deck, 15 slidesEach slide read for what it argues, against the decks that raised at the same stage.

The rounds

Aug 2021
Round$50M4 new3 returning
Source recorded
May 2018
Round$125M5 new
- TCV
- Cross Creek
- Spark
- T. Rowe Price Associates/ Winslow
- Greenspring
Reported by FinSMEs
Jul 2017
Round$65M5 new2 returning
- Menlo Ventures
- Madrona Venture Group
- Foundry Group
- Ontario Municipal Employees Retirement System
- StepStone
- Technology Crossover
- Spark Capital/ Bespoke
Reported by FinSMEs
Oct 2016
Series E$40M2 new
- Menlo Ventures
- Foundry Group
Reported by FinSMEs
May 2016
Seed$1.1M2 new1 returning
Reported by BetaKit: funding
Feb 2015
Seed$500K
No investor was named in the report.
From a historical funding recordSEC filing: $500K sold, first sale Feb 2015
Sept 2014
Seed$300K
No investor was named in the report.
From a historical funding record
Aug 2014
Seed$100K1 new
- 500 Global
From a historical funding record
Feb 2014
Seed$100K
No investor was named in the report.
From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2014Seed2014Seed2015Seed2016Series E2016Round2017Round2018Round2021

Menlo Ventures

500 Global

Madrona Venture Group

Exits

ExitBuyerPriceWhen

AcquiredLyftundisclosedApr 2014

AcquiredLyftundisclosedJan 2014

From historical deal records. Wrong? Tell us.

Everyone who backed them

Menlo VenturesVC firm3rounds

500 GlobalAngel2rounds

Madrona Venture GroupVC firm2rounds

Foundry GroupVC firm2rounds

TCVPrivate equity2rounds

First Round CapitalVC firm1round

Spark CapitalVC firm1round

Omers VenturesVC firm1round

StepStone GroupFund of funds1round

Cross CreekVC firm1round

SparkGrowth equity1round

BDC CapitalPrivate credit1round

Ontario Municipal Employees Retirement SystemInstitutional LP1round

StepStonePrivate equity1round

T. Rowe Price Associates/ WinslowInvestment firm1round

Technology CrossoverGrowth equity1round

SaaS and marketing tech angel investorsVC firm1round

Greenspringno record of our own yet1round

Spark Capital/ Bespokeno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 5 firms list Rover as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.