United Kingdom · 
Who invested in Pure Pet Food?
Pure Pet Food's investors include Mercia Asset Management, Felix Capital and Northern Powerhouse Investment Fund.
20252026
$20MVenture$2.6MRoundUnited Kingdom · Venture startup
Who invested in Pure Pet Food
2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Raised 4 months ago
Funding summaryUpdated 26 Oct 2026
$22Mraised across 2 rounds since 2024, from 2 sources
$20MVenture$2.6MRound
- Latest round
- Round, $2.6MJun 2026
- Biggest round
- $20MVenture · Oct 2024
- Investors
- 3
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Venture, $20M Oct 2024
- Biggest round
- $20M Venture · Oct 2024
- Between rounds
- 21 months from the last two
The rounds
- Jun 2026Round$2.6M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
- Oct 2024Venture$20M3 new
Source recorded
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Everyone who backed them
Northern Powerhouse Investment FundVC firm1round
Missing a round, or an investor who was in one? Tell us.
Quick answers about Pure Pet Food
How much has Pure Pet Food raised?
Pure Pet Food has raised $22M across 2 rounds since 2024.
When did Pure Pet Food last raise?
Pure Pet Food's most recent round, $2.6M, was in Jun 2026.
What was Pure Pet Food's biggest round?
Pure Pet Food's largest round on record is $20M (Venture), in Oct 2024.
Who backed Pure Pet Food first?
Pure Pet Food's first round on record, in Oct 2024, was backed by Mercia Asset Management, Felix Capital and Northern Powerhouse Investment Fund.
What stage is Pure Pet Food at?
Pure Pet Food's latest named round is a Venture, in Oct 2024.
Where is Pure Pet Food based?
Pure Pet Food is based in the United Kingdom.
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In the same sector, and raised in the last eighteen months.
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