United States · 
What does Upfront Ventures invest in?
Upfront Ventures invests most often at Seed and Series A (60% of the rounds on record), in sectors such as Age Tech, Protein and Connected Health.
Upfront Ventures highlights
- 01
21 cheques in the last 12 months
- 02
Mostly Seed and Series A: 60% of its rounds
- 03
Sole investor in 62 rounds, median $4.6M
- 04
24 exits from the portfolio
What they do
Upfront Ventures is a venture capital firm based in Los Angeles. We invest in technology businesses across digital media, SaaS, consumer internet and retail innovation.From their own website
- Type
- VC firm (from a list, unverified)
- Cheque size
- $1.0M – $8.0M as they say
- Stages
- Pre-seedSeedSeries ASeries B
- Sectors
- Age TechProteinConnected Health
- Based in
- Santa Monica, United States
- Cold pitches
- Not stated
The record
Every round we can evidence, newest first338 appearances
- 2026
16 rounds
- Oct
- Oct
- Sept
- Sept
- Aug
- Jun
- Jun
- Jun
- May
- May
- May
- May
- Mar
- Feb
- Jan
- Jan
- 2025
30 rounds
- Dec
- Dec
- Dec
- Nov
- Nov
- Oct
- Oct
- Oct
- Sept
- Aug
- Aug
- Jul
- Jul
- Jul
- Jul
- Jun
- Jun
- May
- May
- May
- Apr
- Mar
- Mar
- Mar
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration7 named
BMBrian McLoughlinOfficer of GRP Operations, Inc.iFiling they signed
KZKevin ZhangManaging Member of the Managing MemberiFiling they signed
MSMark SusterManaging Member of the Managing MemberiFiling they signed
NSNina SenChief Financial OfficeriForm ADV
SDSteven DietzOfficer of GRP Operations, Inc.iFiling they signed
SJStuart J LanderChief Operating Partner of the Managing MemberiFiling they signed
YSYves SisteronManaging Member of the Managing MemberiFiling they signed
We also hold 27 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$3.4Bassets it managesOct 2026
Registeredinvestment adviserfull reporting to the SEC
- Legal name
- Upfront Ventures Management, LLC
- SEC number
- CRD 175144
Funds on its Form ADV
20 private funds, $2.3B in gross assets · filed Mar 2024
- Upfront VI, L.P.Venture59 investors$583M
- Upfront V, L.P.Venture40 investors$435M
- Upfront III, L.P.Venture35 investors$342M
- Upfront IV, L.P.Venture40 investors$296M
- Upfront Continuation Fund I, L.P.Venture3 investors$176M
- Upfront Growth III, L.P.Venture28 investors$105M
- Upfront VII, L.P.Venture52 investors$93M
- Upfront IV Ancillary, L.P.Venture20 investors$83M
- Upfront Growth I, L.P.Venture14 investors$65M
- Upfront Growth II, L.P.Venture18 investors$55M
And 10 more on the filing.
Exits from the portfolio
Companies it backed that were later bought or listed24 in all
FleetsmithBought by AppleUndisclosedJun 2020
AlphaDraftBought by FanDuelUndisclosedSept 2015
DealertrackBought by Cox Automotive$4.0BJun 2015
Office DepotBought by StaplesUndisclosedFeb 2015
PetSmartBought by BC Partners$8.7BNov 2014
Copilot LabsBought by OpenTableUndisclosedAug 2014
awe.smBought by UnifiedUndisclosedMay 2014
Maker StudiosBought by The Walt Disney Company$500MMar 2014
Maker StudiosBought by Disney$450M2014
Gradient XBought by AmobeeUndisclosedSept 2013
Seamless ReceiptsBought by SailthruUndisclosedJun 2012
CTSpaceBought by IDOXUndisclosedNov 2011
HealthDataInsightsBought by HMS Holdings$400MNov 2011
CybersourceBought by Visa$2.0BApr 2010
The latest 20 here. An exit counts when it came after the firm's first round in the company. From historical deal records.