United States · 
What does TSG Consumer Partners invest in?
TSG Consumer Partners invests most often at Venture (100% of the rounds on record), in sectors such as B2C, B-to-c and B2b2c.
TSG Consumer Partners highlights
- 01
3 rounds on record
- 02
Mostly Venture: 100% of its rounds
- 03
Sole investor in 3 rounds, median $124M
What they do
TSG is a global consumer private equity leader with 40 years of experience investing in consumer brands.From their own website
- Type
- Private equity (from a list, unverified)
- Cheque size
- Not stated
- Stages
- SeedSeries AGrowthPre-IPO
- Sectors
- B2CB-to-cB2b2c
- Based in
- Larkspur, United States
- Cold pitches
- Not stated
The record
Every round we can evidence, newest first3 appearances
- 2017
1 round
- Apr
- 2012
1 round
- Jan
- 2003
1 round
- Apr
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration20 named
ASAndrew Steven WeilbacherChief Compliance OfficeriForm ADV
BDBeth Dan PickensManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
CHCharles Howard EssermanDIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNER OF THE GENERAL PARTNERiFiling they signed
CSColin Samuel Arthur WelchManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
DDDrew Dan WeilbacherManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
EDEdward Dan WongManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
EDErik Dan JohnsonManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
FBF. Blythe JackMANAGING DIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNERiFiling they signed
FBFrances Blythe JackMANAGING MEMBER OF THE GENERAL PARTNER.iFiling they signed
IDIrena Dan BlindManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
JLJames Lewis O'HaraDIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNER OF THE GENERAL PARTNERiFiling they signed
JBJennifer Baxter MoserManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
JBJessica Baxter DuranManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
JMJohn Michael LaymanManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
MHM. Hadley MullinDIRECTOR OF THE GENERAL PARTNER OF THE GENERAL PARTNER OF THE GENERAL PARTNERiFiling they signed
MDMargo Dan HaysManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
MHMary Hadley MullinSenior Managing PartneriForm ADV
PDPeter Dan CostelloManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
PHPierre Hadley LecomteManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
WDWilliam Dan CoolingManaging Director of the General Partner of the General Partner of the General PartneriFiling they signed
We also hold 60 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$14Bassets it managesOct 2026
Registeredinvestment adviserfull reporting to the SEC
- Legal name
- TSG Consumer Partners LP
- SEC number
- CRD 160826
Funds on its Form ADV
21 private funds, $16B in gross assets · filed Mar 2024
- TSG9 L.P.Private equity74 investors$3.5B
- TSG7A L.P.Private equity64 investors$2.9B
- TSG9 Parallel L.P.Private equity34 investors$2.7B
- TSG8 L.P.Private equity52 investors$2.2B
- TSG8 Parallel L.P.Private equity33 investors$1.5B
- JEDI Coinvestor 1 L.P.Private equity36 investors$921M
- Jupiter Coinvestor L.P.Private equity16 investors$603M
- TSG7B, L.P.Private equity63 investors$574M
- TSG6 L.P.Private equity62 investors$302M
- Braves Coinvestor Holdings 1 L.P. and AffiliatePrivate equity12 investors$230M
And 11 more on the filing.
Who backs their funds
2 LPs on record in TSG Consumer Partners's funds
- Committed
- $325M
- Funds
- 2
- Vintages
- 2018 to 2022
The institutions that put money into its funds, which the firm then invests in companies.Source: the pension's own report, latest Sept 2025.
Oregon Public Employees Retirement Fund1 fund$250MFund Vintage Committed TSG Consumer Partners 9 2022 $250M 
Regents of the University of California1 fund$75MFund Vintage Committed TSG8 2018 $75M
What they claim to have backed
From their own portfolio page (on their website)
7 of 60 we have independently watched raise
CorepoweryogaPhlurPopchipsRevolveRobinhoodScopelyWrenchgroupAlexiafoodsAlternahaircareArrowheadmillsAtirestorationBackcountryCadogantateCanyonChemicalguysChlorasepticCoca-colaCometcleanerCompoundwCrumblcookiesDebolespastaDentekDogswellDonmiguelDrinkneuroDuckhornDudewipesDutchbrosElfbeautyEosfitnessFamousamosGardeinGardenofeatinGerbercollisionHarrysfreshHempzInvestor PortalIslandoasisItcosmeticsKenraprofessionalLegacyLostacos1MaunaloaMavisMeguiarsMusclemilkNewskinproductsNuunlifePabstblueribbonPaigePerriconemdPetsafePevoniaPlanetfitnessPowerstopPuravidamiamiPureologyRoughcountrySalsasSaltairand 14 more
Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.
Companies it bought
Acquisitions by the firm itself
Backcountry.comUndisclosedJul 2015