United States · What does Sugar Capital invest in?
Sugar Capital says it invests in Commerce, Consumer and Software.
What they do
Sugar Capital invests in early stage companies across the commerce ecosystem.From their own website
- Type
- VC firm (from a list, unverified)
- Cheque size
- $500K – $1.5M as they say
- Stages
- Pre-seedSeedSeries A
- Sectors
- CommerceConsumerSoftware
- Based in
- San Francisco, United States
- Cold pitches
- Accepted
The record
No rounds observed yet. That is a limit of the sources we read, not a finding about the firm. If it has invested, a round will put it here. Know a round it was in? Tell us.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration4 named
BJBrian Jason SugarManaging Member of the General PartneriFiling they signed
KWKrista Wiles MoatzManaging Member of the General PartneriFiling they signed
LJLisa Jill SugarManaging Member of the General PartneriFiling they signed
WDWilliam Daniel HawthorneManaging Member of the General PartneriFiling they signed
We also hold 4 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$170Mgross assets of its fundsOct 2026
Exemptreporting adviserventure or small private funds
- Legal name
- Sugar Capital Management, LLC
- SEC number
- CRD 311347
What they claim to have backed
From their own portfolio page (on their website)
23 of 58 we have independently watched raise
AfterpayAirRobeArgentBountyCarawayEcoCartEverlaneFeastablesFondueJurniLolliLuumOmsomOptimizelyPOPSUGARRoadsterShopping GivesSmall Door VetSplitStarfaceTracksmithTrue BotanicalschptrAirsugarArchiveBlackWolfBonsaiBrightlandBuilderCakeCirc BitesDiscoExponentFEEL PeptidesFluffleGrünsJollyJupiterKinKinshipLeapLiquid+LivbleLucky F*ckMagnaMotionNostraNovelOlive & JuneOritaRemarkShopStyleSnifTech Style GroupTribe DynamicsUltraVioletWebeyez
Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.