United States · Venture startup

Who invested in POPSUGAR

4 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Media

Funding summaryUpdated 26 Oct 2026

$46Mraised across 4 rounds since 2006, from 4 sources

$5.0MSeries A$10MSeries B$16MSeries C$15MVenture
Latest round
Venture, $15MApr 2011
Biggest round
$16MSeries C · Jun 2009
Investors
3
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20072008200920102011
$5.0MSeries A$10MSeries B$16MSeries C$15MVenture
First round
Series A, $5.0M
Oct 2006
Biggest round
$16M
Series C · Jun 2009
Usual gap between rounds
22 months
the median of 3

The rounds

  1. Apr 2011
    Venture$15M1 new1 returning

    Reported by techcrunch.com

  2. Jun 2009
    Series C$16M1 returning

    Reported by paidcontent.org

  3. Jun 2007
    Series B$10M1 new

    Reported by techcrunch.com

  4. Oct 2006
    Series A$5.0M1 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2006Series B2007Series C2009Venture2011Sequoia CapitalIVPNBCUniversal

Everyone who backed them

Sequoia CapitalVC firm3rounds
IVPVC firm1round
NBCUniversalCorporate VC1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists POPSUGAR as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

Sugar CapitalVC firmPer its own site

Quick answers about POPSUGAR

Who invested in POPSUGAR?

POPSUGAR's investors include Sequoia Capital, IVP and NBCUniversal.

How much has POPSUGAR raised?

POPSUGAR has raised $46M across 4 rounds since 2006.

When did POPSUGAR last raise?

POPSUGAR's most recent round was a Venture of $15M in Apr 2011.

What was POPSUGAR's biggest round?

POPSUGAR's largest round on record is $16M (Series C), in Jun 2009.

Who backed POPSUGAR first?

POPSUGAR's first round on record, in Oct 2006, was backed by Sequoia Capital.

What stage is POPSUGAR at?

POPSUGAR's latest named round is a Venture, in Apr 2011.

Where is POPSUGAR based?

POPSUGAR is based in the United States.

Companies like POPSUGAR

In the same sector, and raised in the last eighteen months.

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