United States · 
What does Mercato Partners invest in?
Mercato Partners invests most often at Series A and Series B (64% of the rounds on record), in sectors such as Technology, Education and Work.
Mercato Partners highlights
- 01
2 cheques in the last 12 months
- 02
Mostly Series A and Series B: 64% of its rounds
- 03
Sole investor in 7 rounds, median $7.0M
- 04
5 exits from the portfolio
What they do
We are a growth-stage investment firm that fundamentally believes in: The power of investing in underserved and underfunded geographiesFrom their own website
- Type
- VC firm (from a list, unverified)
- Cheque size
- $10M – $50M as they say
- Stages
- Series ASeries BGrowthPre-IPO
- Sectors
- TechnologyEducationWork
- Based in
- Salt Lake City, United States
- Cold pitches
- Accepted
The record
Every round we can evidence, newest first26 appearances
- 2026
2 rounds
- Oct
- Feb
- 2025
1 round
- Aug
- 2022
1 round
- Nov
- 2019
2 rounds
- May
- Jan
- 2018
2 rounds
- Feb
- Jan
- 2016
1 round
- Dec
- 2015
2 rounds
- Jun
- Mar
- 2014
3 rounds
- May
- Feb
- Feb
- 2013
5 rounds
- Sept
- Jun
- Mar
- Jan
- Jan
- 2012
1 round
- Sept
- 2009
3 rounds
- Dec
- Jul
- Apr
- 2008
2 rounds
- Oct
- Mar
- 2007
1 round
- Oct
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration4 named
AEAlan E. HallManaging Director of Mercato Partners Growth II GP, LLC, General PartneriFiling they signed
GWGreg WarnockManaging Director of Mercato Partners Growth III GP, LLC, General PartneriFiling they signed
GHGregory Hansen WarnockManaging Member, Mercato Management, LLCiForm ADV
RKRyan Kenneth ParkerChief Financial Officer/Chief Compliance OfficeriForm ADV
We also hold 19 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$994Mgross assets of its funds, 2 advisers combinedOct 2026
Exemptreporting adviserventure or small private funds
- Legal name
- Mercato Management, LLC
- SEC number
- CRD 163142
What they claim to have backed
From their own portfolio page (on their website)
8 of 20 we have independently watched raise
Text LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText LinkText Link
Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.
Exits from the portfolio
Companies it backed that were later bought or listed5 in all
Goal ZeroBought by NRG EnergyUndisclosedAug 2014
CymphonixBought by UntangleUndisclosedOct 2013
Control4Listed$60MJul 2013
MediConnect Global (MCG)Bought by Verisk Analytics$349MMar 2012
An exit counts when it came after the firm's first round in the company. From historical deal records.