United States · Investor

Alliance Consumer Growth

Last cheque observed Feb 2018. Silence since then is not evidence of inactivity: our sources miss unannounced rounds.

QuietNew fund $72M, Aug 2023Private equity

SeedSeries ASeries BBrandsRetail GoodsFast Moving Consumer Goods

Cheques on record
0%of best year0cheques in 12 months, 6 on record
Since the last cheque3176days00hrs00min00sec
Median round$112MCheque size, as they say$1.0M – $100MRounds led0 of 6Sole investor4 roundsMostly inUnited States, 100%
Pitch Alliance Consumer Growth

Alliance Consumer Growth highlights

  1. 01

    6 rounds on record

  2. 02

    Sole investor in 4 rounds, median undisclosed

What they do

Type
Private equity (from a list, unverified)
Cheque size
$1.0M – $100M as they say
Stages
SeedSeries ASeries BGrowth
Sectors
BrandsRetail GoodsFast Moving Consumer Goods
Based in
New York, United States
Cold pitches
Not stated

The record

Every round we can evidence, newest first6 appearances

  1. 2018

    1 round

  2. Feb
    Harry'sUS · Nytimes$112MWith 1 other
  3. 2015

    3 rounds

  4. Jul
    Tender GreensUndisclosedWith 1 other
  5. Jul
    Tata’s Natural AlchemyUSUndisclosedSole investor
  6. Jun
    Live Better BrandsUSUndisclosedSole investor
  7. 2014

    2 rounds

  8. Mar
    Ripple Brand CollectiveUSUndisclosedSole investor
  9. Jan
    Suja JuiceUSUndisclosedSole investor

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

The team

Named by the firm itself, on a filing, its Form ADV or its company registration3 named

JNJoshua Nathan GoldinChief Executive Officer of the Managing Member or the General PartneriFiling they signed
JDJulian David SteinbergPresident of the Managing Member or the General PartneriFiling they signed
TNTrevor NelsonOfficer of the managing memberiFiling they signed

We also hold 11 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

What the register says

From the firm's own filings with the SEC, which it must file accurately by law

$858Massets it managesOct 2026
Registeredinvestment adviserfull reporting to the SEC
Legal name
Alliance Consumer Growth, LLC
SEC number
CRD 163639

Funds on its Form ADV

17 private funds, $878M in gross assets · filed Oct 2024

  1. Alliance Consumer Growth Fund IV, L.P.Private equity75 investors$455M
  2. Alliance Consumer Growth Fund III, L.P.Private equity65 investors$293M
  3. Alliance Consumer Growth Fund II, L.P.Private equity63 investors$61M
  4. Alliance Consumer Growth Fund V, L.P.Private equity55 investors$38M
  5. ACG Piscataway LLCPrivate equity14 investors$9.8M
  6. ACG III Founders Circle, L.P.Private equity20 investors$9.5M
  7. ACG IV Founders Circle, L.P.Private equity27 investors$4.9M
  8. Maple Gastown Holdings L.P.Private equity8 investors$3.7M
  9. ACG Chicken Co-Investors LLCPrivate equity32 investors$940K
  10. Alliance Consumer Growth Fund V-A, L.P.Private equity3 investors$905K

And 7 more on the filing.

Recently backed

The latest companies Alliance Consumer Growth put money into.

Quick answers about Alliance Consumer Growth

What does Alliance Consumer Growth invest in?

Alliance Consumer Growth says it invests in Brands, Retail Goods and Fast Moving Consumer Goods.

How active is Alliance Consumer Growth?

6 investments on record, 0 of them in the last 12 months. The most recent was in Feb 2018.

What has Alliance Consumer Growth invested in recently?

Its most recent investments on record: Harry's (Undisclosed round, Feb 2018).

How big are Alliance Consumer Growth's cheques?

The median round it joins is $112M. It says it writes cheques of $1.0M to $100M.

Does Alliance Consumer Growth lead rounds?

Rarely, if at all: none of its 6 investments on record names it as the lead.

Where does Alliance Consumer Growth invest?

Most of the companies it backs are in the United States (100%).

Is Alliance Consumer Growth investing now?

No investments in the last 12 months; the latest was in Feb 2018.

What kind of investor is Alliance Consumer Growth?

Alliance Consumer Growth is a private equity firm based in New York, United States.

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Built from the rounds we watched, its filings and its own website, refreshed every night. How we count · Report a correction · Is this your firm? Claim it