Company Directory / Sporting Goods
PrivateFor profitSporting GoodsStockholm, Sweden
UNNA
UNNA is a sporting goods company that produces a collection of activewear for yoga, running, commuting, lifting things, and power walking.
- Founded
- 2021 5 years ago
- Staff
- 1-10 10 on LinkedIn
- Followers
- 2k on LinkedIn
- Funding
- - none listed
For us the focus on performance is too big in sportswear. Working out and moving should be fun! You should not have to run a marathon or do a hundred pushups to feel good about yourself. Therefore we’ve created UNNA, a brand that offers a playful, functional and elegant all-around style to everyone. A company that values wellbeing over performance and a sportswear community for people rather than athletes. Behind the brand are passionate movers like previous founder of L’HOMME ROUGE (Brand of the year at… Read all
For us the focus on performance is too big in sportswear. Working out and moving should be fun! You should not have to run a marathon or do a hundred pushups to feel good about yourself. Therefore we’ve created UNNA, a brand that offers a playful, functional and elegant all-around style to everyone. A company that values wellbeing over performance and a sportswear community for people rather than athletes. Behind the brand are passionate movers like previous founder of L’HOMME ROUGE (Brand of the year at Nordiska Kompaniet and winner of the International Woolmark Prize), John-Ruben Holtback, Frida Hjelte(previous Ecommerce head at Acne Studios) and design studio Figur.
Set against six million companies
Size
1-10 people: larger than 0% of companies with a size listed. 10 people list it on LinkedIn.
Age
5 years old.
Reach
Website ranked #4,173,706 in the world for traffic, about 2k visits a month. 1,997 followers on LinkedIn.
What it does
Consumer GoodsSporting GoodsTextilesDesignRetailE-CommerceSporting goodsFashion
Every detail we hold
Everything the source datasets list about UNNA, field by field. Contact details are held but never shown.
The company
- Name
- UNNA
- Type
- For profit
- Status
- Private
- Founded
- 2021
- Founders
- John-Ruben Holtback
- Industry
- Sporting Goods
- Categories
- Consumer Goods, Sporting Goods, Textiles
- Specialities
- Design, Retail, E-Commerce, Sporting goods, Fashion
Where
- City
- Stockholm
- Country
- Sweden
- Markets
- European Union (EU), Nordic Countries, Scandinavia, Europe, Middle East, and Africa (EMEA)
Size and reach
- Staff band
- 1-10
- People on LinkedIn
- 10
- LinkedIn followers
- 1,997
- Web traffic rank
- #4,173,706
- Monthly web visits
- 2,432
Funding, as listed
- Listing status
- private
About this record
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
Companies like it
Sporting Goods in Sweden.
From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 41,197 companies in Sweden and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.