Finland · Software Development
Finland · Software DevelopmentSupermetrics
Supermetrics is a B2B software company that pulls data from various sources to use for web analytics, social media, and online marketing.
PrivateFor profit
Against its peers
Set against 58 Software Development companies in Finland. The ring marks the typical peer.
Across all 5.9M companies: larger than 92% of those with a size listed; older than 5% of those with a founding year; website ranked #178,850 in the world, about 254k visits a month. 410 people list it on LinkedIn, and 37,728 follow it.
About Supermetrics
Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.
AnalyticsB2BEnterprise SoftwareMarketingSaaSSoftwareMarketing reportingMarketing analyticsReporting automationETLDashboardsData visualizationData aggregationData automationData pipelines
Funding, as listed
What the source datasets report. We have not watched these rounds ourselves.
$44M
raised in total across 2 rounds
Last raised Aug 2020, 6 years ago
- Rounds
- 2
- Latest round
- Series b
- Latest amount
- $47M
- Investors
- 62 leading
Key facts
Who started it and how it trades.
- Founded by
- Mikael Thuneberg
Every detail we hold
Everything the source datasets list about Supermetrics, field by field. Contact details are held but never shown.
The company8 fields
- Name
- Supermetrics
- Type
- For profit
- Status
- Private
- Founded
- 2013
- Founders
- Mikael Thuneberg
- Industry
- Software Development
- Categories
- Analytics, B2B, Enterprise Software, Marketing, SaaS, Software
- Specialities
- Marketing reporting, Marketing analytics, Reporting automation, ETL, Dashboards, Data visualization, Data aggregation, Data automation, Data pipelines
Where4 fields
- City
- Helsinki
- Region
- Uusimaa
- Country
- Finland
- Markets
- European Union (EU), Nordic Countries, Scandinavia, Europe, Middle East, and Africa (EMEA)
Size and reach5 fields
- Staff band
- 251-500
- People on LinkedIn
- 410
- LinkedIn followers
- 37,728
- Web traffic rank
- #178,850
- Monthly web visits
- 253,509
Show 10 more fieldsShow fewer fields
Funding, as listed8 fields
- Total
- $43,500,000 USD
- Rounds
- 2
- Latest round
- Series b
- Latest round date
- Aug 2020
- Latest amount
- 47,174,818 USD
- Investors
- 6
- Lead investors
- 2
- Listing status
- private
About this record2 fields
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
Growth, as the source summarises it
Supermetrics may be growing as indicated by the company's need to enhance their data management capabilities due to rapid growth, as reported in a technology decisions article. This need for improved data management suggests an increase in demand for their services, which is a positive indicator of growth. Additionally, the company's inclusion in a list of businesses in an industry report implies operational activity and relevance in the market. However, it should be noted that competition is present, as another article mentions DataSlayer as an emerging robust alternative to Supermetrics.
Companies like Supermetrics
Software Development in Finland.
KlevuEspoo · 11-50 peoplesmaller: 8k followers
LeadfeederHelsinki · 101-250 peoplesmaller: 22k followers
Delta Cygni LabsTampere · 1-10 peoplesmaller: 3k followers
GBuilderHelsinki · 11-50 peoplesmaller: 3k followers
AddSearchHelsinki · 11-50 peoplesmaller: 2k followersBuild a lead list
58 Software Development companies in Finland, filtered by size, age and reach, ready to export with emails on Pro.