Company Directory / Apparel & Fashion

PrivateFor profitApparel & FashionVancouver, BC, Canada
SAXX Underwear is a Vancouver designer of men’s underwear brands
Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer, and… Read all
Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer, and himself as the fit model, to create a paneled fabric hammock to keep his package separated and supported. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action. Today, our focus remains the same: to equip you with game-changing, next-level apparel that allows you to move freely, without restriction, apparel that feels like it’s barely there, that elevates your everyday experiences, that just works. Since it's inception, SAXX has experienced rapid growth and a rise in popularity among professional athletes. SAXX’s versatility in the sport community ranges from prominent action sport athletes to NFL, MLB and NHL players. With over 2,000 retailers across North America, Japan, Australia and Europe, SAXX is actively extending its brand reach globally.
Size
11-50 people: larger than 33% of companies with a size listed. 197 people list it on LinkedIn.
Age
20 years old.
Reach
Website ranked #168,197 in the world for traffic, about 274k visits a month. 20,127 followers on LinkedIn.
E-CommerceE-Commerce PlatformsFashionDesignMenswearMen's UnderwearFashion
Funding, as listed
$50M raised in total
What the source datasets report. We have not watched these rounds ourselves.
Everything the source datasets list about SAXX Underwear, field by field. Contact details are held but never shown.
The company
Where
Size and reach
Funding, as listed
About this record
Growth, as the source summarises it
SAXX Underwear may be growing as indicated by the company's recent executive appointment and expansion of marketing partnerships. The introduction of a new Chief Executive Officer suggests a strategic move to strengthen leadership and potentially drive further growth. Additionally, the brand's deal with a fifth pro caddie and the announcement of a search for honorary members reflect an active marketing strategy and could imply an expansion of promotional activities. These developments suggest that SAXX Underwear is investing in its leadership and marketing efforts to possibly enhance its market presence.
Summaries written by the source dataset, not by us, and not checked.
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