Company Directory / Computer Software
PublicFor profitComputer SoftwareAuckland Central, Auckland, New Zealand
Plexure
Plexure helps enterprise-level high-frequency retail brands to evaluate, interpret and act on their customer data.
- Founded
- 2010 16 years ago
- Staff
- 51-100 158 on LinkedIn
- Followers
- 7k on LinkedIn
- Funding
- $11M as listed, USD
Plexure was founded in 2010 and has grown to power mobile engagement for 323 million users in 66 countries and 40 languages. At our core, Plexure is a customer engagement solution for consumer brands. Our data-driven approach helps brands customize and elevate their customer experience. Our partner brands report higher customer satisfaction and loyalty, increased customer volume, along with improved average transaction values and larger share of wallet. Built for scale, Plexure can handle the volume of… Read all
Plexure was founded in 2010 and has grown to power mobile engagement for 323 million users in 66 countries and 40 languages. At our core, Plexure is a customer engagement solution for consumer brands. Our data-driven approach helps brands customize and elevate their customer experience. Our partner brands report higher customer satisfaction and loyalty, increased customer volume, along with improved average transaction values and larger share of wallet. Built for scale, Plexure can handle the volume of large-enterprise organizations with ease.
Set against six million companies
Size
51-100 people: larger than 75% of companies with a size listed. 158 people list it on LinkedIn.
Age
16 years old.
Reach
Website ranked #12,165,626 in the world for traffic, about 130 visits a month. 7,381 followers on LinkedIn.
What it does
Loyalty ProgramsPersonalizationCLMcustomer lifecycle managementhigh-frequency retailloyalty programshospitalityQSRquick service restaurantcustomer experiencerestaurantspersonalizationcustomer dataconsumer datacustomer experience
Funding, as listed
$11M raised in total
- Rounds5
- LatestPost ipo equity, Apr 2019
- Latest amountUSD 3,666,573
- Investors2, 1 leading
What the source datasets report. We have not watched these rounds ourselves, and do not hold this company in the startups database.
Every detail we hold
Everything the source datasets list about Plexure, field by field. Contact details are held but never shown.
The company
- Name
- Plexure
- Type
- For profit
- Status
- Public
- Founded
- 2010
- Founders
- Scott Bradley
- Industry
- Computer Software
- Categories
- Loyalty Programs, Personalization
- Specialities
- CLM, customer lifecycle management, high-frequency retail, loyalty programs, hospitality, QSR, quick service restaurant, customer experience, restaurants, personalization, customer data, consumer data, customer experience
Where
- City
- Auckland Central
- Region
- Auckland
- Country
- New Zealand
- Markets
- San Francisco Bay Area, West Coast, Western US
Size and reach
- Staff band
- 51-100
- People on LinkedIn
- 158
- LinkedIn followers
- 7,381
- Web traffic rank
- #12,165,626
- Monthly web visits
- 130
Funding, as listed
- Total
- $11,428,573 USD
- Rounds
- 5
- Latest round
- Post ipo equity
- Latest round date
- Apr 2019
- Latest amount
- 3,666,573 USD
- Investors
- 2
- Lead investors
- 1
- Listing status
- public
Corporate family
- Acquisitions made
- 1
About this record
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
Growth, as the source summarises it
Plexure may be growing as indicated by the substantial return on investment for shareholders over the past three years, with a reported gain of 211%. This financial performance suggests a positive trajectory for the company's valuation and market confidence. Additionally, the context of the investment gain implies that Plexure has been successful in generating value, which could be reflective of strategic growth initiatives such as expanding their customer base, improving their technology, or entering new markets. The article does not provide specific details on revenue, funding, or employee headcount, but the significant gain in investment value is a strong indicator of growth.
Summaries written by the source dataset, not by us, and not checked.
Companies like it
Computer Software in New Zealand.
From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 18,637 companies in New Zealand and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.