Company Directory / Retail
PrivateFor profitRetailSydney, New South Wales, Australia
Pet Circle
Pet Circle offers pet food, medication, accessories, toys, and treats via its subscription-only online store.
- Founded
- 2011 15 years ago
- Staff
- 51-100 347 on LinkedIn
- Followers
- 27k on LinkedIn
- Funding
- $125M as listed, USD
Since we were founded in 2011, Pet Circle’s aim has been simple; to provide our community of loving pet parents with all of their pet needs, from the comfort of their own homes. We are a true specialist for everything ‘pet’ because we believe pets deserve better. Fast forward ten years and today we support over 700,000 loyal customers with a better range, better price and better experience. We have over 500 team members and we are a fast-growing leader in the Australian eCommerce space. We're also incredibly… Read all
Since we were founded in 2011, Pet Circle’s aim has been simple; to provide our community of loving pet parents with all of their pet needs, from the comfort of their own homes. We are a true specialist for everything ‘pet’ because we believe pets deserve better. Fast forward ten years and today we support over 700,000 loyal customers with a better range, better price and better experience. We have over 500 team members and we are a fast-growing leader in the Australian eCommerce space. We're also incredibly proud to be Australia’s largest online pet retailer.
Set against six million companies
Size
51-100 people: larger than 75% of companies with a size listed. 347 people list it on LinkedIn.
Age
15 years old.
Reach
Website ranked #45,210 in the world for traffic, about 1.4M visits a month. 26,993 followers on LinkedIn.
What it does
Animal FeedE-CommercePetRetailPet FoodPet suppliesDeliveryeCommerceConsumer Service
Funding, as listed
$125M raised in total
- Rounds3
- LatestSeries c, Dec 2021
- Latest amountUSD 125,000,000
- Investors7, 4 leading
What the source datasets report. We have not watched these rounds ourselves.
Every detail we hold
Everything the source datasets list about Pet Circle, field by field. Contact details are held but never shown.
The company
- Name
- Pet Circle
- Type
- For profit
- Status
- Private
- Founded
- 2011
- Founders
- Michael Frizell
- Industry
- Retail
- Categories
- Animal Feed, E-Commerce, Pet
- Specialities
- Retail, Pet Food, Pet supplies, Delivery, eCommerce, Consumer Service
Where
- City
- Sydney
- Region
- New South Wales
- Country
- Australia
- Markets
- Asia-Pacific (APAC), Australasia
Size and reach
- Staff band
- 51-100
- People on LinkedIn
- 347
- LinkedIn followers
- 26,993
- Web traffic rank
- #45,210
- Monthly web visits
- 1,375,275
- Apps
- 4
- App downloads
- 2,380
Funding, as listed
- Total
- $125,000,000 USD
- Rounds
- 3
- Latest round
- Series c
- Latest round date
- Dec 2021
- Latest amount
- 125,000,000 USD
- Investors
- 7
- Lead investors
- 4
- Listing status
- private
About this record
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
Growth, as the source summarises it
Pet Circle may be growing as it has launched a new summer campaign, which is indicative of marketing investment and efforts to increase brand visibility and customer engagement. Additionally, the collaboration with two Perth pubs to offer 'Barkuterie' boards suggests an expansion of their marketing initiatives and partnerships to reach new audiences. These activities typically reflect a company's confidence in its growth trajectory and its willingness to invest in promotional activities.
Summaries written by the source dataset, not by us, and not checked.
Companies like it
Retail in Australia.
Catch.com.auDocklands · 501-1000 people · 35k followersFrom the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 128,574 companies in Australia and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.