Company Directory / Marketing & Advertising

Passendo logo

PrivateFor profitMarketing & AdvertisingCopenhagen, Capital Region, Denmark

Passendo

Passendo is a Copenhagen, Denmark-based startup providing email marketing services.

Founded
2016
10 years ago
Staff
11-50
28 on LinkedIn
Followers
4k
on LinkedIn
Funding
$3.2M
as listed, USD

Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter monetization. From global media giants to niche newsletters, publishers trust Passendo to turn email ads into a consistent and scalable revenue stream. We empower publishing teams to: 🟣 Serve native, responsive, and dynamic email ads 🟣 Run direct and programmatic campaigns side by side 🟣 Improve targeting with first-party data and smart segmentation 🟣 Unlock new revenue streams with… Read all

Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter monetization. From global media giants to niche newsletters, publishers trust Passendo to turn email ads into a consistent and scalable revenue stream. We empower publishing teams to: 🟣 Serve native, responsive, and dynamic email ads 🟣 Run direct and programmatic campaigns side by side 🟣 Improve targeting with first-party data and smart segmentation 🟣 Unlock new revenue streams with flexible formats and pricing models 🟣 Gain full control over ad placement, pacing, and frequency 🟣 Get real-time insights with reliable reporting 🟣 Integrate seamlessly with your ESP, OMS, and DSP 🟣 Automate workflows without compromising on quality or performance Our platform is privacy-first, fully customizable, and built for teams that care about performance and user experience in equal measure. And we’re not stopping there. We’ve developed our own DSP, giving you access to premium demand without relying on third-party platforms. And we’ve launched The Monetization Club – a curated community where forward-thinking publishers unlock new opportunities together. Email ad serving – solved.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

11-50 people: larger than 33% of companies with a size listed. 28 people list it on LinkedIn.

Age

201619002026

10 years old.

Reach

Website ranked #1,026,048 in the world for traffic, about 27k visits a month. 3,800 followers on LinkedIn.

What it does

Ad NetworkAd ServerAdvertisingEmail MarketingEmail MarketingOnline AdvertisingPremium MediaSSPemail SSPEmail adservernative advertisingdisplay advertisingPeople Based Marketing

Funding, as listed

$3.2M raised in total

  • Rounds5
  • LatestSeed, Dec 2021
  • Latest amountUSD 2,595,664
  • Investors4, 3 leading

What the source datasets report. We have not watched these rounds ourselves.

FoundersAnders Rantzau Rasmussen, Andreas Jürgensen

Every detail we hold

Everything the source datasets list about Passendo, field by field. Contact details are held but never shown.

The company

Name
Passendo
Type
For profit
Status
Private
Founded
2016
Founders
Anders Rantzau Rasmussen, Andreas Jürgensen
Industry
Marketing & Advertising
Categories
Ad Network, Ad Server, Advertising, Email Marketing
Specialities
Email Marketing, Online Advertising, Premium Media, SSP, email SSP, Email adserver, native advertising, display advertising, People Based Marketing

Where

City
Copenhagen
Region
Capital Region
Country
Denmark
Markets
European Union (EU), Nordic Countries, Scandinavia, Europe, Middle East, and Africa (EMEA)

Size and reach

Staff band
11-50
People on LinkedIn
28
LinkedIn followers
3,800
Web traffic rank
#1,026,048
Monthly web visits
26,893

Funding, as listed

Total
$3,204,273 USD
Rounds
5
Latest round
Seed
Latest round date
Dec 2021
Latest amount
2,595,664 USD
Investors
4
Lead investors
3
Listing status
private

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Companies like it

Marketing & Advertising in Denmark.

See all in the directory →

From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 31,533 companies in Denmark and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.