Company Directory / Online Media

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PrivateFor profitOnline MediaAmsterdam, North Holland, Netherlands

Layar

Layar designs and develops mobile augmented reality browsers and interactive print tools.

Founded
2009
17 years ago
Staff
11-50
35 on LinkedIn
Followers
4k
on LinkedIn
Funding
$17M
as listed, USD

Founded in the summer of 2009, Layar quickly gained international attention as one of the first mobile augmented reality browsers to hit the market. Our open development platform attracted thousands of developers from all of the world to create AR content as millions downloaded the Layar App for iOS and Android, making Layar the world's most popular platform for AR. Today, as part of the Blippar group, Layar is a global leader in Augmented Reality and Interactive Print, helping to bridge the gap between the… Read all

Founded in the summer of 2009, Layar quickly gained international attention as one of the first mobile augmented reality browsers to hit the market. Our open development platform attracted thousands of developers from all of the world to create AR content as millions downloaded the Layar App for iOS and Android, making Layar the world's most popular platform for AR. Today, as part of the Blippar group, Layar is a global leader in Augmented Reality and Interactive Print, helping to bridge the gap between the print and digital worlds. Together, Layar and Blippar have collaborated with many of the world's top brands, including Pepsi, Coca-Cola, Procter & Gamble, General Mills, Anheuser-Busch, Elle, Glamour, Honda and BMW. The Layar and Blippar mobile apps have been downloaded over 46 million times, providing brands with access to a rapidly expanding audience of tech-savvy consumers eager to "unlock"​ the physical world with digital experiences. Layar is based in Amsterdam, The Netherlands. The Blippar group is headquartered in London with additional offices in New York, Chicago, San Francisco, Los Angeles, India, Turkey, Japan and Spain.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

11-50 people: larger than 33% of companies with a size listed. 35 people list it on LinkedIn.

Age

200919002026

17 years old.

Reach

Website ranked #13,051,350 in the world for traffic, about 78 visits a month. 3,543 followers on LinkedIn.

What it does

Augmented RealityBrowser ExtensionsMobileAugmented RealityInteractive PrintApp for iOS and Android

Funding, as listed

$17M raised in total

  • Rounds2
  • LatestSeries b, Nov 2010
  • Latest amountUSD 13,673,194
  • Investors3, 1 leading

What the source datasets report. We have not watched these rounds ourselves.

FoundersClaire Boonstra, Maarten Lens-FitzGerald, Raimo Van Der Klein
Apps20

Every detail we hold

Everything the source datasets list about Layar, field by field. Contact details are held but never shown.

The company

Name
Layar
Type
For profit
Status
Private
Founded
2009
Founders
Claire Boonstra, Maarten Lens-FitzGerald, Raimo Van Der Klein
Industry
Online Media
Categories
Augmented Reality, Browser Extensions, Mobile
Specialities
Augmented Reality, Interactive Print, App for iOS and Android

Where

City
Amsterdam
Region
North Holland
Country
Netherlands
Markets
European Union (EU), Europe, Middle East, and Africa (EMEA)

Size and reach

Staff band
11-50
People on LinkedIn
35
LinkedIn followers
3,543
Web traffic rank
#13,051,350
Monthly web visits
78
Apps
20

Funding, as listed

Total
$17,073,194 USD
Rounds
2
Latest round
Series b
Latest round date
Nov 2010
Latest amount
13,673,194 USD
Investors
3
Lead investors
1
Listing status
private

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Companies like it

Online Media in Netherlands.

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From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 174,966 companies in Netherlands and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.