Company Directory / Hospitality

Fornova logo

PrivateFor profitHospitalityLondon, England, United Kingdom

Fornova

Fornova empowers hotels to optimise revenue and distribution while reducing costs and improving forecasting.

Founded
2010
16 years ago
Staff
101-250
163 on LinkedIn
Followers
6k
on LinkedIn
Funding
$26M
as listed, USD

Fornova empowers the global travel and hospitality industry to optimize distribution, generate demand and maximize revenue by delivering best-in-class, data-driven Business Intelligence solutions. Our clients include most of the world’s top 10 largest hotel groups, the biggest global OTAs, hundreds of smaller brands and independent hotels, as well as car rental companies and booking sites. Our solutions enable their entire organization (from revenue and distribution to sales, e-Commerce and operations) to make… Read all

Fornova empowers the global travel and hospitality industry to optimize distribution, generate demand and maximize revenue by delivering best-in-class, data-driven Business Intelligence solutions. Our clients include most of the world’s top 10 largest hotel groups, the biggest global OTAs, hundreds of smaller brands and independent hotels, as well as car rental companies and booking sites. Our solutions enable their entire organization (from revenue and distribution to sales, e-Commerce and operations) to make better decisions faster, navigate through changing market environments and stay ahead of the competition. We track 100,000 hotel brand.com, OTA, metasearch & car rental websites every day, and using our patented technology we monitor 1.25 Billion rates from over 70 different countries (Points of Sale) every month. In 2020 we celebrated 10 years in business, having grown to 200 team members based in 10 countries across 4 continents. The Fornova Hotel Business Intelligence (FornovaHBI) platform comprises: -> FornovaCI - Competitive Intelligence to increase your market share by understanding how your rates compare against any comp set as viewed from any feeder market. -> FornovaDI - Distribution Intelligence to monitor and manage your digital distribution across all contracted and uncontracted OTA and metasearch sites. -> FornovaEC - E-Commerce Optimizer to combine the power of Google Pay Per Stay with FornovaDI and achieve maximum ROI from marketing on direct programmatic channels. -> FornovaRI - Revenue Intelligence and operational analytics in a unified dashboard to reduce occupancy risks.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

101-250 people: larger than 85% of companies with a size listed. 163 people list it on LinkedIn.

Age

201019002026

16 years old.

Reach

Website ranked #445,517 in the world for traffic, about 79k visits a month. 5,651 followers on LinkedIn.

What it does

AnalyticsB2BE-CommerceTravelHotels and MotelsOTAsCompetitive IntelligenceB2B Data SolutionsMarket IntelligenceDistribution Intelligence for HotelsHotel Chains and GroupsAI and Machine Learning for HotelsHotel MarketingOnline Hotel DistributionHospitality Technology SolutionsCompetitor BenchmarkingProfitability BenchmarkingRate Shopper

Funding, as listed

$26M raised in total

  • Rounds3
  • LatestSeries c, Sept 2019
  • Latest amountUSD 7,000,000
  • Investors5, 3 leading

What the source datasets report. We have not watched these rounds ourselves.

FoundersDmitry Babitsky, Michael Rubanovich
Acquisitions made1

Every detail we hold

Everything the source datasets list about Fornova, field by field. Contact details are held but never shown.

The company

Name
Fornova
Type
For profit
Status
Private
Founded
2010
Founders
Dmitry Babitsky, Michael Rubanovich
Industry
Hospitality
Categories
Analytics, B2B, E-Commerce, Travel
Specialities
Hotels and Motels, OTAs, Competitive Intelligence, B2B Data Solutions, Market Intelligence, Distribution Intelligence for Hotels, Hotel Chains and Groups, AI and Machine Learning for Hotels, Hotel Marketing, Online Hotel Distribution, Hospitality Technology Solutions, Competitor Benchmarking, Profitability Benchmarking, Rate Shopper

Where

City
London
Region
England
Country
United Kingdom
Markets
Europe, Middle East, and Africa (EMEA)

Size and reach

Staff band
101-250
People on LinkedIn
163
LinkedIn followers
5,651
Web traffic rank
#445,517
Monthly web visits
78,635

Funding, as listed

Total
$26,000,000 USD
Rounds
3
Latest round
Series c
Latest round date
Sept 2019
Latest amount
7,000,000 USD
Investors
5
Lead investors
3
Listing status
private

Corporate family

Acquisitions made
1

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Growth, as the source summarises it

Fornova may be growing as it has launched a new rate shopping tool in the Middle East, indicating an expansion of its product offerings and potentially its market reach. This development suggests an active approach to innovation and addressing market needs in the travel and e-commerce industries. Furthermore, the context of the launch implies that Fornova is targeting a significant number of hotels, which could lead to increased adoption of their services and potentially higher revenue streams.

Summaries written by the source dataset, not by us, and not checked.

Companies like it

Hospitality in United Kingdom.

See all in the directory →

From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 372,993 companies in United Kingdom and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.