Company Directory / Retail

Ellos Group AB logo

PrivateFor profitRetailBorås, Västra götalands län, Sweden

Ellos Group AB

Ellos Group is a Nordic e-commerce company that focuses on fashion and home furnishings.

Founded
1947
79 years ago
Staff
501-1000
511 on LinkedIn
Followers
18k
on LinkedIn
Funding
$363M
as listed, USD

Ellos Group är en ledande nordisk shoppingdestination för heminredning och mode med onlinebutikerna Ellos, Jotex och Homeroom samt betalvarumärket Elpy. I nära relation med våra miljontals kunder utvecklar vi attraktiva och hållbara erbjudanden för kvinnan mitt i livet, hennes familj och hem. Med innovation, kreativitet och hållbarhet söker vi ständigt nya vägar i stort och smått, och alltid med kunden i fokus. Ellos Group, med huvudkontor i Borås, är verksamt i samtliga nordiska länder och på utvalda marknader i… Read all

Ellos Group är en ledande nordisk shoppingdestination för heminredning och mode med onlinebutikerna Ellos, Jotex och Homeroom samt betalvarumärket Elpy. I nära relation med våra miljontals kunder utvecklar vi attraktiva och hållbara erbjudanden för kvinnan mitt i livet, hennes familj och hem. Med innovation, kreativitet och hållbarhet söker vi ständigt nya vägar i stort och smått, och alltid med kunden i fokus. Ellos Group, med huvudkontor i Borås, är verksamt i samtliga nordiska länder och på utvalda marknader i Europa. Ellos Group har ca 500 medarbetare och omsätter runt 3,3 miljarder SEK. The Ellos Group, which includes the online stores Ellos, Jotex, Homeroom and payment brand Elpy, is a leading shopping destination for fashion and home furnishings in the Nordic region. Working closely with our millions of customers, we offer attractive and sustainable products for the woman in mid-life, her family and home. We continuously develop our business through innovation, creativity, and sustainability, and always focusing on the customer. The Ellos Group, headquartered in Borås, and with operations in all Nordic countries and selected European markets, has around 500 employees and sales of around SEK 3.3 billion.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

501-1000 people: larger than 95% of companies with a size listed. 511 people list it on LinkedIn.

Age

194719002026

79 years old.

Reach

Website ranked #52,655 in the world for traffic, about 1.2M visits a month. 17,868 followers on LinkedIn.

What it does

Consumer GoodsHome DecorRetail

What it is known for

consumer goodsnordic e-commercedigital marketing automationfashionsustainable fashionprivate label in europebrand awarenessdigital logistics solutionsretailgrowth strategynordic marketsproduct assortmentlogisticsprivate labelonline shoppingmarket positioning

What its website runs on

Google Search ConsoleApple Business ManagerApple School ManagerMicrosoft Email ProvidersMicrosoft Exchange OnlineOutlookMicrosoft ExchangeAtlassianFigmaMicrosoft 365Microsoft 365 Apps & ServicesMiroAmazon AWSAWS CloudAmazon CloudFrontZendesk for ServiceAmazon Route 53Facebook Pixel

Funding, as listed

$363M raised in total

  • Rounds1
  • LatestSeries unknown, Jan 2022
  • Latest amountUSD 181,520,000
  • Investors1

What the source datasets report. We have not watched these rounds ourselves.

Annual revenue$376M
FoundersOlle Blomqvist
Part ofFully Clothed Beauty
Apps1 · 108 downloads
NAICS458110, 449110

Every detail we hold

Everything the source datasets list about Ellos Group AB, field by field. Contact details are held but never shown.

The company

Name
Ellos Group AB
Type
For profit
Status
Private
Founded
1947
Founders
Olle Blomqvist
Industry
Retail
Categories
Consumer Goods, Home Decor, Retail

Where

City
Borås
Region
Västra götalands län
Country
Sweden
Markets
European Union (EU), Nordic Countries, Scandinavia, Europe, Middle East, and Africa (EMEA)

Size and reach

Staff band
501-1000
People on LinkedIn
511
LinkedIn followers
17,868
Web traffic rank
#52,655
Monthly web visits
1,153,529
Apps
1
App downloads
108
Annual revenue
$376M

Funding, as listed

Total
$363,040,000 USD
Rounds
1
Latest round
Series unknown
Latest round date
Jan 2022
Latest amount
181,520,000 USD
Investors
1
Listing status
private

Corporate family

Part of
Fully Clothed Beauty
Parent website
fullbeauty.com
Sub-organisations
2

Classification

NAICS
458110, 449110
SIC
7375
Keywords
16 listed, shown above
Technologies
18 detected, shown above

About this record

Sources
Crunchbase, LinkedIn, Apollo
Last imported
Sept 2026

Companies like it

Retail in Sweden.

See all in the directory →

From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 41,197 companies in Sweden and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.