Company Directory / Leisure, Travel & Tourism

Destination BC logo

PrivateFor profitLeisure, Travel & TourismVancouver, BC, Canada

Destination BC

The industry led Crown corporation works collaboratively with tourism stakeholders across the province to coordinate tourism marketing

Founded
2012
14 years ago
Staff
51-100
157 on LinkedIn
Followers
29k
on LinkedIn
Funding
$836K
as listed, currency not stated

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice. For… Read all

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

51-100 people: larger than 75% of companies with a size listed. 157 people list it on LinkedIn.

Age

201219002026

14 years old.

Reach

Website ranked #1,354,619 in the world for traffic, about 19k visits a month. 28,626 followers on LinkedIn.

What it does

MarketingDMODestination MarketingTourism MarketingDestination DevelopmentIndustry LearningVisitor ServicesResponsible TourismSustainable TourismDestination ManagementAccessible TourismDestination Stewardship

Funding, as listed

$836K currency not stated

  • Rounds1
  • LatestGrant, Apr 2023
  • Investors1, 1 leading

What the source datasets report. We have not watched these rounds ourselves.

Apps1

Every detail we hold

Everything the source datasets list about Destination BC, field by field. Contact details are held but never shown.

The company

Name
Destination BC
Type
For profit
Status
Private
Founded
2012
Industry
Leisure, Travel & Tourism
Categories
Marketing
Specialities
DMO, Destination Marketing, Tourism Marketing, Destination Development, Industry Learning, Visitor Services, Responsible Tourism, Sustainable Tourism, Destination Management, Accessible Tourism, Destination Stewardship

Where

City
Vancouver
Region
BC
Country
Canada

Size and reach

Staff band
51-100
People on LinkedIn
157
LinkedIn followers
28,626
Web traffic rank
#1,354,619
Monthly web visits
19,270
Apps
1

Funding, as listed

Total
836,000 (currency not stated)
Rounds
1
Latest round
Grant
Latest round date
Apr 2023
Investors
1
Lead investors
1
Listing status
private

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Growth, as the source summarises it

Destination BC may be growing as evidenced by several initiatives and programs that indicate an expansion of operations and potential increases in revenue. The launch of the Rainforest to Rockies brand concept, which has seen a 29% increase in Aussie visitation, suggests a successful marketing strategy that could lead to higher tourism inflows and revenue. Additionally, the introduction of 11 new birdwatching experiences across BC under the BC Bird Trail initiative indicates product expansion and diversification. Furthermore, the collaboration with Indigenous Tourism BC to provide funding for community-based Indigenous learning and projects is another sign of strategic investment aimed at enhancing the tourism experience and potentially driving growth.

Summaries written by the source dataset, not by us, and not checked.

Companies like it

Leisure, Travel & Tourism in Canada.

See all in the directory →

From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 136,547 companies in Canada and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.