WayRayAr/vr1 / 15Read in the app

Pitch deck

WayRay's pitch deck

The deck, and the 2 rounds we watched WayRay raise afterwards, with the investors each report named.

WayRay was a Swiss deep-tech startup that specialized in holographic augmented reality (AR) technologies for the automotive industry. Founded in November 2012 in Moscow, Russia, the company moved its headquarters to Zürich, Switzerland, in 2014. WayRay was known for creating the world's first holographic AR navigation system for cars, aiming to enhance smart driving experiences. The company raised approximately $30 million in funding, with significant backing from Alibaba Group. Before its liquidation in August 2023, WayRay developed a range of holographic AR products, including the Navion aftermarket navigation system and an embedded AR display for new vehicles. They also provided a development framework for third-party developers to create AR applications. WayRay collaborated with major automotive manufacturers like Porsche and Honda, contributing to the integration of AR technologies in vehicles. Despite its closure, WayRay is recognized for pioneering advancements in automotive AR interfaces.

15 slides3.7MBCHAr/vr

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What is in it

The deck, slide by slide

Each slide by what it argues. 15 slides against a median of 13 across the 1,712 decks we hold.

median
  1. 1Cover
  2. 2Competition
  3. 3Vision
  4. 4Traction
  5. 5
  6. 6Team
  7. 7
  8. 8Product
  9. 9
  10. 10
  11. 11Market
  12. 12Market
  13. 13Market
  14. 14
  15. 15Contact

CoverCompetitionVisionTractionTeamProductMarketContact

  1. Sept 2018

    Series C$80M

    Alibaba GroupChina Merchants Capital/ Hyundai MotorConsortium of Sovereign Wealth FundsJVCKENWOODPorsche

    Reported by FinSMEs

  2. Mar 2017

    Series B$18M

    AlibabaSAIC Motor

    Reported by FinSMEs

Everyone who backed WayRay

WayRay pitch deck, cover slide1 / 15

The deck itself

Read WayRay's full pitch deck

All 15 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

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