PicnicConsumer goods1 / 10Read in the app

Pitch deck

Picnic's pitch deck

The deck, and the 5 rounds we watched Picnic raise afterwards, with the investors each report named.

Picnic is a user-first media platform and ad technology company founded in 2017, with headquarters in London and an office in New York. The company focuses on transforming digital advertising by delivering impactful ads that respect user experience. Picnic operates with a people-first philosophy, fostering a culture of trust and ambition. In 2024, it secured £1 million in funding to expand its presence in the US market. Picnic offers a range of services that connect publishers, advertisers, and users. Its user-first ad delivery ensures that ads are engaging and non-disruptive. The company provides monetization solutions for publishers, particularly for Google AMP pages, and features a self-service platform for creating social-style ads. Picnic also emphasizes brand lift and ROI optimization through data-driven strategies. Its innovative products include the Picnic Inventory Quality (PIQ) platform, which assesses webpage suitability for ad delivery, and a user-friendly ad creation tool. With a commitment to flexibility and employee well-being, Picnic is recognized as a leading ad tech company in the UK.

10 slides1.7MBNLConsumer goodsConsumer internet

Read the deckFree account. The deck belongs to Picnic, so reading it needs one; everything on this page is public.

What is in it

The deck, slide by slide

Each slide by what it argues. 10 slides against a median of 13 across the 1,712 decks we hold.

median
  1. 1Cover
  2. 2Problem
  3. 3Solution
  4. 4Market
  5. 5Market
  6. 6Product
  7. 7Market
  8. 8Competition
  9. 9Go to market
  10. 10Contact

CoverProblemSolutionMarketProductCompetitionGo to marketContact

  1. Nov 2025

    Growth$495M

    Alumni VenturesFlying Fish Partners

    Reported by Silicon Canals

  2. May 2025

    VentureAmount undisclosed

    Alumni VenturesDraper Associates

    Source recorded

  3. Oct 2024

    Venture$5.0M

    Alumni VenturesBranded HospitalityDraper AssociatesFlying Fish Partners

    Source recorded

  4. Nov 2019

    Seed$5.0M

    Creative VenturesLeadFlying Fish PartnersVulcan Capital

    Reported by TechCrunch

  5. Mar 2017

    Round$107M

    De Hoge DennenFinciHoybergNPM Capital

    Reported by FinSMEs

Everyone who backed Picnic

Picnic pitch deck, cover slide1 / 10

The deck itself

Read Picnic's full pitch deck

All 10 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck →Free account. The deck belongs to Picnic.

Investors who claim them

Firms listing Picnic on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

Tomahawk VenturesVC firmtomahawk.vcVC firmFirstPartyCapitalVC firm

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