Netherlands · 
Who invested in Picnic?
Picnic's investors include Alumni Ventures, Draper Associates, Flying Fish Partners and Branded Strategic.
2025
$5.0MVenture?Venture$495MGrowthNetherlands · Growth startup
Who invested in Picnic
3 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Raised 11 months agoValuation: $1.0B, Oct 2024
Funding summaryUpdated 26 Oct 2026
$500Mraised across 3 rounds since 2024, from 3 sources
$5.0MVenture$495MGrowth
- Latest round
- Growth, $495MNov 2025
- Step-upi
- 99.1×
- Investors
- 4
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Venture, $5.0M Oct 2024
- Biggest round
- $495M Growth · Nov 2025
- Usual gap between rounds
- 7 months the median of 2
PicnicConsumer goods1 / 10Their pitch deckPicnic's pitch deck, 10 slidesEach slide read for what it argues, against the decks that raised at the same stage.→The rounds
- Nov 2025
- May 2025
- Oct 2024Venture$5.0M4 new
Source recorded
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Venture2024Venture2025Growth2025
Alumni Ventures
Draper Associates
Flying Fish Partners
Branded Strategic
Alumni VenturesDraper AssociatesFlying Fish PartnersBranded StrategicEveryone who backed them
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
These 2 firms list Picnic as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.
Quick answers about Picnic
How much has Picnic raised?
Picnic has raised $500M across 3 rounds since 2024. One round did not disclose an amount, so the total is a floor.
When did Picnic last raise?
Picnic's most recent round was a Growth of $495M in Nov 2025.
What was Picnic's biggest round?
Its most recent round, $495M in Nov 2025, is also its largest on record.
Who backed Picnic first?
Picnic's first round on record, in Oct 2024, was backed by Alumni Ventures, Draper Associates and Flying Fish Partners and 1 others.
What stage is Picnic at?
Picnic's latest named round is a Growth, in Nov 2025.
Where is Picnic based?
Picnic is based in the Netherlands.
Companies like Picnic
In the same sector, and raised in the last eighteen months.
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